June 4, 2015 By Salesforce UK

Mapping the Customer Journey: The Long and Winding Road

As a marketer, you’ve been charged with managing the customer journey. You need to make sure you engage the customer at every step and that every connection is smart, personal and consistent.... Read More

Marketing

June 1, 2015 By Salesforce UK

Getting Customer-Obsessed at Salesforce World Tour London

Customers have to be at the heart of your universe. This article reviews the key talking points from Salesforce World Tour London on May 21st 2015... Read More

Events, Sales, Customer Success, Service, Marketing

March 15, 2015 By Salesforce UK

4 Examples of Great Customer Service That Didn’t Exactly Go By The Book

It’s somehow tragic: a parody of why a company would do customer service in the first place: Imposing rules that keep your staff from helping.Denying them the tools to actually do their jobs.And lastly, replacing the tools with phrases that sound helpful but aren’t. Customer:... Read More

Customer Service

March 9, 2015 By Salesforce UK

Introducing Salesforce for Apple Watch: Inspired by the Consumer, Built for Business

Over the last 16 years, Salesforce has led the way for customers and the industry through major technology shifts. First it was cloud. Then social, followed by mobile and now data science. Today, with the excitement around the forthcoming Apple Watch, it’s becoming clear that the cloud, social,... Read More

IT, Wearables

January 20, 2015 By Salesforce UK

Connected Selling Generation Gap: 3 Things the Kids Know

They’re in their early 20s. They’re your most junior salespeople. They may, in fact, not even have closed a sale yet. But they’ve grown up in the connected sales age and, boy, do they intuitively know a thing or two about successful connected selling techniques: 1. Mobility is their number one... Read More

Sales

January 13, 2015 By Salesforce UK

5 Metrics Changing the Face of Customer Service Measurement

We’re in a hugely exciting new era of customer service – but for many companies, customer service metrics have failed to move with the times. Many contact centres and service organisations still use traditional efficiency measures, like call answer times, to monitor how they’re doing. But customers... Read More

Customer Service

December 15, 2014 By Salesforce UK

One of the Best Customer Service Stories... Ever

We just love the concept of a 'Customer Service Hero' - somebody who goes way beyond the call of duty to delight their customers. But behind every hero, there has to be a great company that empowers their employees to go that extra mile. Some companies just plain get customer service. They send... Read More

Customer Service

December 9, 2014 By Salesforce UK

3 Symptoms of Woeful Sales and Marketing Alignment for Sales Management

In far too many companies, sales teams have stopped even expecting marketing to deliver real opportunities – and marketing teams know that sales won’t follow them up anyway. The knee-jerk response to the lack of sales and marketing alignment is typically to blame the other side. “Marketers don’t... Read More

Marketing, Sales

December 5, 2014 By Salesforce UK

Customer Poetry: Living the Dreamforce

With the warm glow of Dreamforce seemingly fading away, and thoughts already shifting to next year, to say we were surprised when we saw this would be an understatement. We were simply blown away when our good friend and Salesforce Foundation customer, Paul Whinnery from Citywise Education (an... Read More