Feature

Apr 13, 2021 By Kritika Srinivasan

How IDFC Asset Management Uses Technology to Enable Seamless Customer Experiences

IDFC Asset Management’s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.... Read More

Customer Engagement, Trailblazer Story

Apr 08, 2021 By Salesforce India

Infographic: Strategies, Tactics & Technologies: What Customer Service is Turning to in the New Normal

In this IG, you will find insights from our 4th Edition State of Service Report into how technology is driving greater customer satisfaction by optimising service team performance.... Read More

Customer Engagement

Apr 07, 2021 By Salesforce India

Infographic: Hyper-Personalisation As A Game-Changer In Financial Services

Read on to know how digital tools can help Indian finance firms compete with tech giants like Google and Amazon that are providing hyperpersonalised financial services.... Read More

Customer Engagement

Apr 01, 2021 By Salesforce India

Infographic: Recharge your Business with a ServiceTeam Upgrade

Businesses that leverage technology deliver fast, personalised customer experiences. Read on to know how Salesforce Service Cloud can help your service agents become service superheroes.... Read More

Customer Engagement

Mar 31, 2021 By Sanjeev Saha

Preparing for the New Normal: Tips, Tactics, and Technologies for SMBs

SMBs have the potential to grow exponentially, given they digitise their processes to exceed market expectations. Learn more about ways SMBs can thrive in the new normal.... Read More

Digital Transformation

Mar 24, 2021 By Yashdeep Vaishnav

The New Marketing Imperative is a Mix of Innovation, Technology and Techniques

Rapid digitisation and change in customer expectations have caused marketers to ramp up customer engagement. Read this blog to learn how businesses can leverage technology to make marketing a data-backed, cross-functional operation.... Read More

Customer Engagement

Mar 23, 2021 By Salesforce India

The 2020s Will Belong to Firms That Are Customer-Obsessed and Future Fit, Predicts Forrester Research

In the new uncertain normal, what will it take for your business to succeed? Here are five key trends and opportunities from a recent Forrester report.... Read More

Future of Work

Mar 18, 2021 By Salesforce India

Technology as Changemaker: How Tech4Good Community is Helping the Social Sector Move Forward

Read about how Tech4Good, an initiative that helps nonprofit organisations amplify their impact using technology, partners with Salesforce to enable social change.... Read More

Business as a Platform for Change, Agents of Change, Trailblazer Story