Feature

Jan 20, 2022 By Salesforce India

Customer service management – What is it, Why it Matters, and How to Improve it

Customer service management helps build stronger business-buyer relationships. Read this article to learn how you can increase your customers’ satisfaction rates.... Read More

Customer Engagement

Jan 18, 2022 By Salesforce India

How Salesforce CDP Can Solve Customer Data Challenges for Indian Businesses

Salesforce CDP resolves customer data challenges by unifying customer data and enabling informed decision-making. Read on to learn how it can help Indian businesses overcome their customer data challenges.... Read More

Customer Engagement

Jan 13, 2022 By Salesforce India

Ways in which SMB Leaders can Win Employee Trust Post-Pandemic

How SMB leaders can make work work for employees during the pandemic.... Read More

Future of Work, Small Business, SMB Spotlight

Jan 12, 2022 By Atanu Nath

Salesforce CoEs: Your Guide to What it is and How it can Speed up Digital Transformation

Learn what a Salesforce CoE is, what are a COE’s benefits, and how it helps digitally transform your business and optimise the value derived from technology.... Read More

Digital Transformation

Jan 11, 2022 By Chris Jacob

A Quick Roadmap to Overcome Marketing Challenges In 2022

Learn how to overcome marketing challenges in 2022 with Chris Jacob, as he shares highlights from Salesforce Research’s 7th State of Marketing report.... Read More

Customer Engagement

Jan 06, 2022 By Salesforce India

Good Customer Service: What is it, What are its Characteristics, and More

Attract new customers and delight the old ones. Read on to learn what good customer service is, its importance, how customers expect to be treated, and more.... Read More

Customer Engagement

Jan 05, 2022 By Salesforce India

Data Driven Marketing is Key to Personalisation and Automation at Scale - Everything you Need to Know

Learn what data driven marketing is, how to use it along with traditional marketing, pitfalls to avoid, and how to get the most out of it.... Read More

Digital Transformation

Jan 04, 2022 By Salesforce India

Responsible and Humane Technology: Why the Ethical Use of AI is Important Today

Ethical use of AI is critical to see greater impact from the technology while keeping human rights intact. Read on to learn more.... Read More

Artificial Intelligence

Dec 23, 2021 By Archana Chopda

Fintech Firms Are Taking India by Storm: Here’s How Salesforce Is Helping Them Succeed

India’s fintech market is booming. Discover what’s fuelling the revolution, and why so many fintech firms rely on Salesforce to succeed. ... Read More

Digital Transformation