Feature

Aug 09, 2022 By Deepak Sabharwal

Revitalising India’s Telecom Sector across the 4Cs: Customer, Competition, Channels, and Cost

As the competition in India’s telecom sector heats up, here’s how communication service providers can win new customers, improve engagement, and optimise costs.... Read More

Digital Transformation

Aug 04, 2022 By Salesforce India

Boost your B2B Sales Outreach by Creating Powerful Sales Email Templates

B2b sales outreach - Get to know how to create an effective B2B sales email template that converts more customers. ... Read More

Marketing Automation

Aug 03, 2022 By Salesforce India

95% of Indian Customers Say Trust has Become More Important in Their Relationships with Brands

As their interactions with customers shift online, brands must re-imagine digital-first experiences that engage customers meaningfully and inspire trust in them. Takeaways from the Salesforce 5th edition State of Connected Customer report... Read More

Customer Engagement

Aug 02, 2022 By Salesforce India

3 Key Aspects To Keep In Mind While Using Chatbots For Customer Service

Just like for larger organizations, chatbots for customer service can increase the efficiency and support strategies for SMBs.... Read More

Customer Engagement

Jul 28, 2022 By Salesforce India

Are your Marketing Efforts as Green as the Rest of Your Business?

Carbon responsible leads to carbon neutrality. Read our blog to find out how marketing teams can contribute to the green switch... Read More

Business as a Platform for Change

Jul 27, 2022 By Salesforce India

What is Heroku? Build Great Apps With the Best Developer Experience

Discover how Heroku helps your development team create engaging, scalable, and secure apps, with clicks not code. Read our blog to learn more.... Read More

Marketing Automation, Salesforce 101 Academy

Jul 26, 2022 By Salesforce India

Use These 4 B2B Sales Techniques to Grow Your Business Faster

Make use of B2B sales techniques such as Transactional, Solution, Consultative and Provocative, and watch your customer numbers grow. Read on to know more.... Read More

Digital Transformation

Jul 21, 2022 By Salesforce India

Why Startups Face High Attrition Rates, And 7 Tips to Reduce It

Discover the most common reasons behind high attrition rates in startups, and seven easy steps to happy and loyal employees.... Read More

Future of Work, Small Business, SMB Spotlight

7 Tips from BPCL’s Rahul Tandon for Successful Digital Transformation

Jul 19, 2022 By Rahul Tandon

7 Tips from BPCL for Successful Digital Transformation

Key learnings from a BPCL-Salesforce digital transformation project to provide a personalised customer experience: choose an out-of-the-box solution, and ensure organisation-wide involvement.... Read More

Trailblazer Story, Marketing Automation