Feature

Nov 25, 2021 By Rahul Gupta

AI Is Here and It's Rewriting the Way Call Centres Work

Learn about the six ways AI can be used in call centres to optimise employee efficiency and drive customer satisfaction.... Read More

Artificial Intelligence

Nov 11, 2021 By Salesforce India

Infographic: 6 Reasons Why you Need to Start Using Chatbots Now

Chatbots are no longer just a cool, fun addition to your business online. According to Gartner, by 2022, 70% of customer interactions will involve emerging technologies like chatbots.... Read More

Artificial Intelligence

May 13, 2021 By Salesforce India

Debunking the Top 3 Myths Around the Use of AI in Small Businesses

Recognised as the drivers of the Indian economy, SMBs contribute about 30% of the country’s GDP and employ around 110 million people. When the pandemic struck, the sector keenly felt the economic impact of disrupted supply chains, loss of man-hours, reduced customer spending, and an overall... Read More

Artificial Intelligence

May 06, 2021 By Salesforce India

Why Startups should be Hyper-automating to Address their Business Needs

Hyper-automation is the way to go for startups looking to digitise and scale quickly. Read on to learn how startups can outgrow expectations.... Read More

Artificial Intelligence, Small Business, SMB Spotlight

Dec 22, 2020 By Deepak Pargaonkar

How AI is Changing the World Today

What if you could empower every single one of your employees to make smarter decisions that drive better customer experiences and faster innovation? Tableau CRM could hold the key.... Read More

Artificial Intelligence

Dec 01, 2020 By Sassoon Grigorian

What Organisations Should Know About Building Ethical AI

As organisations across India race to adopt AI-based technologies, greater focus must be placed on the ethics of AI.... Read More

Artificial Intelligence, Public Sector

Nov 12, 2020 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

COVID-19 has led to a sharp increase in the amount of time consumers spend on digital platforms. For marketers, this translates into a huge opportunity to stay connected with their audience during the pandemic. But with so much being communicated ‘digitally’, not every conversation is attracting... Read More

Artificial Intelligence

Oct 27, 2020 By Salesforce India

Use AI in Customer Service to Make your Service Agents Super Agents

With inputs by Nipun Sharma, Lead Service Cloud Specialist 80% of service decision-makers say emerging technology is transforming customers’ expectations of their service organisation. Customers now expect omnichannel support, personalised communication, and end-to-end resolution of their issues... Read More

Artificial Intelligence

Oct 26, 2020 By Kathy Baxter

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Getting AI right is difficult, but more important than ever. Little will change until companies commit to creating and implementing AI responsibly and ethically. Learn how industry leaders are doing it... Read More

Artificial Intelligence, IT, Einstein