Saurabh Rawal

Saurabh Rawal is the Data & Identity Lead, India for Salesforce Marketing Cloud. He works with customers across India in their digital transformation journeys and helps them understand how marketing technology plays a pivotal role in building a superior customer experience and scalable digital-first business. He helps demystify the latest Martech trends of Customer Data Platform (CDP), 1:1 Personalisation, Real Time Interaction Management, Omni Channel Marketing etc.

Nov 12, 2020 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

COVID-19 has led to a sharp increase in the amount of time consumers spend on digital platforms. For marketers, this translates into a huge opportunity to stay connected with their audience during the pandemic. But with so much being communicated ‘digitally’, not every conversation is attracting... Read More

Artificial Intelligence