Success in the digital age, will require better use of data. In this blog, we explore how a data culture can help organisations to make better decisions and engage their customers more effectively, and suggest five important steps towards creating one....
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Data integration is the process of transforming raw data into actionable data. It has several benefits for businesses of all kinds, and you can read about these benefits here....
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In this blog, Roel Naessens, Regional VP Marketing Cloud and Commerce Cloud at Salesforce, explains how organisations can use first-party data to support their personalised marketing efforts instead. ...
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We are proud to announce the Hyperforce EU Operating Zone. It will enable our commercial and public sector customers to process and store data in the EU. ...
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How do you turn your customer data into actionable insights? We spoke to CM.com, Pon Automotive, and Showpad about how they’re utilising their data....
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The Director of Marketing Cloud Services for EMEA North shares the three common pitfalls for companies, how to avoid them, and why data points and designing to scale are essential. ...
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The key to the new climate is data, and the businesses that use it the best will be the ones that triumph in a rapidly changing world. Read our latest blog to see how to become a data-driven business by leveraging technologies and empowering the workforce....
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Adhering to GDPR is essential, but large scale global GDPR implementations can seem overwhelming. Salesforce Director of Database Marketing Ali Zaman shares what a successful implementation looks like....
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