Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing...
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The third edition of the State of the Connected Customer report from Salesforce Research considers how companies are challenged to rethink their approach to customer engagement and meet the expectations of the connected customer. ...
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