July 7, 2021 By Salesforce Canada

What To Do When Customers’ Expectations Don’t Match Reality

Customer service agents have many skills, but the ability to break bad news as gently, thoroughly and as diplomatically as possible has to be one of their greatest. Think of the customer who has to be told that, no, they can’t return a product that’s been opened, fiddled with or even damaged and... Read More

Small Business

June 23, 2021 By Danny Wong

7 Important Tips for Tracking Sales and Costs for Small Businesses

As sales pour in, it’s easy to become so focused on top-line growth that costs and expenses go unchecked. For small business owners, it’s important to keep a close eye on both in order to determine true profit margins. This ensures that the extra resources companies invest to grow revenue will... Read More

Small Business

June 21, 2021 By Danny Wong

How to Estimate Your Small Business’ Future Sales

Effective budgeting requires a look at existing assets as well as a forecast into future sales. As a small business owner, you can only spend what you have, and you should always aim to spend less than your anticipated revenues. This is well-understood, practical business advice. The cornerstone to... Read More

Small Business

June 4, 2021 By Salesforce Canada

Learn To Sell Yourself In Order To Be Successful At Sales

When customers consider purchasing from a sales rep, there’s one calculation they always make besides the price of the item and how badly they want it. It could boil down to a question which is in their mind, whether they’re consciously aware of it or not. The question is: Am I willing to invest... Read More

Small Business

April 30, 2021 By Salesforce Canada

5 Tips for Encouraging Excellent Communication in Your Company

Scene One: The marketing department sends out a promotional campaign to a customer who reacts angrily because they already purchased the product in question. One of the marketers approaches the sales rep assigned to the customer, asking, “Why didn’t you say something?” Scene Two: The sales team’s... Read More

Small Business

April 19, 2021 By Salesforce Canada

What Is Pay Per Click (PPC)?

You’ve diligently developed the right keywords. You’ve invested time in researching and writing content for a landing page, blog or eBook to align with those keywords. You publish it and, before long, it ranks at the top of search engine results! Still, you’re disappointed. Even angry. You feel... Read More

Small Business

April 12, 2021 By Salesforce Canada

Get To Know The Cloud: Why Is It More Secure?

You could lose money if someone were to steal your products rather than purchase them. Having someone make off with your office supplies would be irritating, but you could probably replace them. Having someone make off with your data, however, could put you out of business entirely. Keeping up... Read More

Small Business

April 9, 2021 By Salesforce Canada

All The Sources Of Customer Data You Can Use

The strategic use of data could be one of the biggest contributors to a small or medium-sized businesses’ growth, but many firms don’t realize that not all data was created equally. More than a year ago, for example, Google announced it would be phasing out what’s known as the third-party cookie... Read More

Small Business

April 2, 2021 By Salesforce Canada

3 Ways To Set Rules When Collaborating With Coworkers

It almost sounds like a riddle: When people have to work together, the first thing they need to do is figure out what works. Whether employees are sitting next to each other or dialling in from home, in other words, nothing will get accomplished unless everyone is crystal clear on the... Read More

Small Business

FEATURED SMALL BUSINESS POST

How a Small Business Can Land Big Sales

BY SALESFORCE CANADA

What To Do When Customers’ Expectations Don’t Match Reality

7 Important Tips for Tracking Sales and Costs for Small Businesses

How to Estimate Your Small Business’ Future Sales

Learn To Sell Yourself In Order To Be Successful At Sales

5 Tips for Encouraging Excellent Communication in Your Company

What Is Pay Per Click (PPC)?

Get To Know The Cloud: Why Is It More Secure?

All The Sources Of Customer Data You Can Use

3 Ways To Set Rules When Collaborating With Coworkers

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