One of the surest ways of demonstrating you’re taking in what a customer says, however, is to take it all down -- in other words, becoming a world-class notetaker.
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Once a startup is launched and has reached a certain point of growth, these will be the happy memories of the early days you reflect back upon. There is always a risk, however, that some things won’t go as planned. ...
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Sales teams have long been credited as a key profit centre in almost every kind of business. It’s time they start being seen as a potential source of innovation, too.
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Artificial intelligence has made so many headlines over the past two years -- both good and bad -- that startups entering the space need to think carefully about how they position the technology to their customers and prospects.
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Here’s a selection of subjects about which all marketers could readily educate themselves -- and which will be critical whether you’re a CMO hiring new talent or trying to land your next role....
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When team members use social media to meet key objectives -- whether it’s reducing the number of issues, boosting the number of advocates and helping drive greater loyalty and repeat purchase -- it will be clear why they’re an important part of your arsenal....
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As classrooms across Canada embark upon Coding Quest, they may have very different goals, but in some way they’ll tie back to The Learning Partnership’s core mission: to help kids develop the skills they’ll need to be successful in the 21st century. ...
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By the time a customer reaches out for help with service and support, they’ve already made an investment that might have taken a lot for the sales and marketing team to win from them.
Over the course of generating demand for a particular product and service via a marketing campaign, for instance, a...
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