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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

October 7, 2021

How to Start an Online Retail Business

This last year has increased consumers’ reliance on ecommerce, which has also lit a fire in a lot of people to start their own online retail business. Maybe that’s you, or perhaps you simply have a desire to be able to work remotely from anywhere in the world. You’ll take your idea and grow your... Read More

Sales

October 5, 2021 By Salesforce Canada

New IDC Study Reveals Impact of Salesforce Economy in Canada

Canadian businesses have tackled so many challenges and uncertainties over the last 18 months that they deserve some good news about the future — and it doesn’t get much better than the data in a new study from market research firm IDC. In The Salesforce Economic Impact, IDC forecasts that... Read More

Sales

September 30, 2021 By Barb Smeltzer, Regional President - WINDforce Canada

Orange Shirt Day: An Opportunity to Advance Truth and Reconciliation

Originally launched eight years ago and taking place on September 30, Orange Shirt Day represents our National Day for Truth and Reconciliation. It is a time to confront the difficult realities of the trauma caused by our legacy of colonization, and honour the children, survivors, families and... Read More

Marketing

September 28, 2021 By Salesforce Canada

Salesforce, DAVIDsTEA and DECIEM Show What’s in Store for Canadian Retailers

At first, all Michelle Grant wanted was a new bed. Once she started taking a deeper look online, however, she behaved like most consumers during the pandemic, and wound up replacing most of her bedroom furniture. “We’re all spending so much time at home,” Salesforce’s Senior Manager of Strategy... Read More

Sales, Marketing

September 23, 2021 By Salesforce Canada

3 Ways To Tie Sustainability To Business Metrics

Flip through the original business plan for the average Canadian small and medium-sized business and you’ll likely see details about when the founders expected to turn a profit, the size of the addressable market they hoped to capture and how many people they eventually expected to hire. What... Read More

Marketing

September 21, 2021 By Salesforce Canada

How To Weave ESG Messaging Into Your Marketing Plan

Marketers have to tell all kinds of stories about a brand, from the products and services it provides, the culture among its team and the higher purpose it serves. The one common thread that can run through all of those stories is a brand’s approach to environmental, social and governance issues,... Read More

Marketing

September 16, 2021 By Salesforce Canada

Why Canadian Manufacturing Is Poised For A Data-Driven Transformation

When Michael Janney was working as a CIO at a manufacturing company, he once asked his colleagues in sales what seemed like an innocuous question: when it came time to meet with a key account, how did they prepare? “The answer was— and this is typical in the manufacturing sector — ‘Well, I call... Read More

Small Business

September 14, 2021 By Salesforce Canada

Dreamforce 2021: Where We’ve Been And Where We’re Going

Most conferences are an occasion for business professionals to meet, learn and make deals. Dreamforce has grown into so much more. It has become an immersive experience where world luminaries come to share their innovative thinking and visions for a better future. And it’s where Trailblazers from... Read More

Marketing

September 9, 2021 By Salesforce Canada

The State of Marketing Report: Canadian Highlights You Need to Know

With insights from more than 8,200 marketers, the 7th Edition of the State of Marketing reveals the biggest priorities and challenges that will shape the future of marketing in 2021 and beyond. Success in building a brand used to be about mastering what are commonly known as the four P’s of... Read More

Marketing

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How to Start an Online Retail Business

New IDC Study Reveals Impact of Salesforce Economy in Canada

Orange Shirt Day: An Opportunity to Advance Truth and Reconciliation

Salesforce, DAVIDsTEA and DECIEM Show What’s in Store for Canadian Retailers

3 Ways To Tie Sustainability To Business Metrics

How To Weave ESG Messaging Into Your Marketing Plan

Why Canadian Manufacturing Is Poised For A Data-Driven Transformation

Dreamforce 2021: Where We’ve Been And Where We’re Going

The State of Marketing Report: Canadian Highlights You Need to Know

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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