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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

September 7, 2021 By Kathleen Garvin

An Introduction to Marketing for Startups

You’ve got your business plan, website, and other essentials down pat. Now you’re ready to get your startup in front of the masses. One question remains: How, exactly, do you reach potential customers? If you don’t have a background in marketing, don’t fret; there are a number of low-cost,... Read More

Marketing

September 3, 2021 By Jessica Bennett

What Retailers Need to Know About Ecommerce

As a business owner, you already know a website is a critical way to engage current and potential customers. Moreover, a simple landing page with the address and phone number of your brick-and-mortar store is no longer enough. According to Salesforce’s research report State of the Connected... Read More

Customer Service

September 1, 2021 By Salesforce Canada

The Retail-Specific Customer Service Needs Your Business Needs to Know

Consumers are powerful. They choose where they spend their time and money, and they expect customer service to be a top priority for companies. Businesses need to treat them well during every part of their customer journey, from awareness to post-purchase. As the owner of a small retail business,... Read More

Customer Service

August 30, 2021 By Danny Wong

8 Ways Small Businesses Can Improve Customer Service

Small businesses are often known for their personal approach to customer care. Many attribute their success, rightfully so, to the relationships they’ve nurtured with their customer base. As companies grow, though, maintaining a high level of customer service is challenging, especially as you... Read More

Small Business

August 27, 2021 By Salesforce Canada

How to Determine Your Small Business’s Target Market

When it comes to selling a product or service, small business owners can celebrate that they don’t have to appeal to every single consumer. For the overwhelming majority of products and services, specific categories of customers want or need them. These groups may be broad, such as parents, or... Read More

Small Business

August 25, 2021 By Jessica Bennett

Marketing Best Practices for Ecommerce Sites

You have an ecommerce site, but are you seeing the traffic and sales you expect? Or, if you are, do you want to grow those numbers even faster? Now is a great time to sell products online. Over 90 per cent of Canadians use the internet, and after recent events made it difficult to buy at... Read More

Marketing

August 23, 2021 By Danielle Antosz

Your Small Business Needs a Website for Customer Service

We live in a digital age — there are smartwatches, smart cars, and even smart jewelry that tells you to stop slouching. Today, 91 per cent of Canadians over the age of 15 use the internet, where they can research, interact with brands, and complete purchases from the comfort of their personal... Read More

Small Business

August 20, 2021 By Salesforce Canada

Getting Started with a CRM Platform as a Small Business

Your small business is doing well. Customers are happy, and your marketing and sales efforts are fruitful. Everything is humming along, and it looks like the business will continue to grow. It’s an exciting time. As your small business grows, questions pop up. With more employees comes more... Read More

Small Business

August 18, 2021 By Salesforce Canada

Are You Getting Everything You Need Out Of Your CRM Platform?

Do yourself a favour: don’t make your sales team to settle for “good enough” CRM. It’s kind of like buying a shirt which, although it manages to cover the top of your body, doesn’t really fit. Whether it’s too tight or too loose, you won’t be able to move through the world with the confidence you... Read More

Small Business

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Customer Success Stories

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

An Introduction to Marketing for Startups

What Retailers Need to Know About Ecommerce

The Retail-Specific Customer Service Needs Your Business Needs to Know

8 Ways Small Businesses Can Improve Customer Service

How to Determine Your Small Business’s Target Market

Marketing Best Practices for Ecommerce Sites

Your Small Business Needs a Website for Customer Service

Getting Started with a CRM Platform as a Small Business

Are You Getting Everything You Need Out Of Your CRM Platform?

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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