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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

May 25, 2022 By Salesforce Canada

How Employees Can Make A Hybrid Schedule Work For Them

A few years ago, it might have been a bit odd to make a note that said, “working at the office” in your calendar. Most likely you were going to the same office every day, just like so many of your coworkers. And unless you were sick, at an appointment or away on vacation, they probably knew where... Read More

Small Business, Startups

May 23, 2022 By Salesforce Canada

Does Your Office Space Need A Makeover?

Some fancy lounge chairs and a luxe coffee table to impress clients in the reception area. A boardroom with expansive views that makes them feel like they’re dealing with a highly successful company. Well-insulated walls to keep the noise from employees crammed in cubicles down to a dull roar.... Read More

Startups

May 20, 2022 By Salesforce Canada

The New Benefits Employees Want From Companies

A foosball table in the middle of the office common area? It’s a nice way to give team members a chance to connect on a break, but it’s not an employee benefit. Free snacks in the kitchen? It’s a perk, but still not really an employee benefit as most HR professionals would define it. Businesses... Read More

Startups, Small Business

May 18, 2022 By Salesforce Canada

How The Future Of Clean Energy Will Affect Manufacturing In Canada

At first glance, the path to a more sustainable future seems like a pretty straightforward equation: the more manufacturers integrate clean energy into their operations, the brighter the long-term outlook for the planet becomes. Applying that equation in daily business practices is where it... Read More

Small Business, Manufacturing

May 16, 2022 By Salesforce Canada

Why The Future Of Canada’s Industrial Sector Is Net Zero

If you work in the industrial sector and worry that fostering greater sustainability is an insurmountable challenge, you should listen to Jason Olbekson. As Salesforce’s Industry Advisor Director for Oil and Gas, Jason is seeing first-hand how companies are responding to the call to cut greenhouse... Read More

Marketing, Startups

May 16, 2022 By Salesforce Canada

What Is A Call To Action, Or CTA, And How Do You Make It Effective?

There’s a reason marketers don’t wrap up blog posts, case studies or even eBooks with the words “THE END.” It’s because, if the marketing team has done its job right, the real story is only beginning as the audience finishes with the content. Brands know they need to attract customers and... Read More

Marketing

May 13, 2022 By Danny Wong

7 Steps to Effectively Presenting a Solution to a Problem

Ideas are a dime a dozen. Solutions, on the other hand, are the true catalyst for results, especially in the business world. Within organizations, spontaneous gatherings such as impromptu meetings, open chat rooms, and watercooler conversations can fuel brilliant ideas. Coincidental observations... Read More

Small Business

May 9, 2022 By Salesforce Canada

The New Skills Marketers Need In A Remote Work Environment

Some marketing skills are as timeless as they are transferable — which is one of the reasons it’s such a great area in which to pursue a career. If you develop the ability to research, analyze and understand customers’ most important needs, you’ll continue to thrive as a marketer no matter how the... Read More

Marketing

May 6, 2022 By Salesforce Canada

When And How To Create A Standardized Process For Teams

All it takes is one simple question to discover the importance of standardizing processes in a team: ask a few of your colleagues how they send an email. One team member might say they look up the address of the message recipient and put it in first. Then they come up with the subject line and... Read More

Startups, Small Business

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