Canadian small and medium-sized businesses might not always pay much attention to the latest mobile innovations, and sometimes with good reason. It could take months for new smartphones, tablets and other products to hit the Canadian market, and SMBs need to focus on the tools that they can use...
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To call Canada a nation of social media fanatics is something of an understatement. According to a poll from Forum research earlier this year, Facebook is used by close to six in 10 Canadian adults, who visit it, on average, about nine times a week....
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Customer reviews and revenue go hand in hand. In fact, companies with the highest customer loyalty typically grow revenues at more than twice the rate of their competitors.
Want more data? A study of 200 of the Fortune 500 firms across 40 industries found a 1 per cent improvement in customer...
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One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that’s also when the troubles can start.
Large organizations can...
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Sales reps tend to focus on what their customers and prospects are doing when they can sit down and see them face-to-face, but Michael Litt says the way they spend their time online shouldn’t be overlooked.
Litt is CEO and co-founder of Vidyard, a Kitchener, Ontario-based Salesforce Canada...
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It’s become almost a trademark of a hot young company to have offices with foosball tables and policies that include video game tournaments during business hours, but most of them would probably rather avoid playing “startup croquet.”
The term was coined by serial entrepreneur Jeffrey Dale in a...
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If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find...
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Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. And while Twitter isn’t...
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The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change.
According to a report published in March by the Information and Communications...
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