Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier...
Read More
Arguably the hardest step of the writing process is putting down those first words and completing a first draft. But what's next? How does a business take the first draft of content to the next level? Editing is the clear next step, but there are a variety of other actions that can push the...
Read More
Customer service isn’t just about dealing with complaints. Providing excellent service starts at the incarnation of a product or service. Good service models are often built in to a brand early on rather than as a post-launch afterthought. Beyond closing a sale, the purpose of customer service is...
Read More
A constant flow of coffee may be just the jolt necessary to meet a deadline, but that’s not the only elixir to increase productivity at work. Prioritizing, taking breaks, dodging distractions, and getting a handle on that constant flow of emails are just a few key ways to increase productivity.
But...
Read More
To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment?
In short, presentations must be loaded with convincing evidence to prove your product...
Read More
Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business...
Read More
As salespeople, we generally know that the people we are selling to are being contacted by other salespeople as well: our competition. For this reason, it’s important to find ways to stand apart, in a positive way, from the other salespeople our prospects may be talking to. When your customer is...
Read More
The Ice Bucket Challenge—where people would dump cold ice on their heads for charity—has quietly existed for a while.
Former baseball player Pete Frates wanted to take on the challenge, but couldn't because he suffers from ALS. So, he asked a friend to do it on his behalf to...
Read More
Josh has been in sales for nearly six years. He has great customers, and he wants more.
So what’s the problem? By analyzing his prospecting activity, Josh has come to the conclusion that he’s spending an inordinate amount of time volunteering and building relationships. But the activities haven’t...
Read More