Sales reps tend to focus on what their customers and prospects are doing when they can sit down and see them face-to-face, but Michael Litt says the way they spend their time online shouldn’t be overlooked.
Litt is CEO and co-founder of Vidyard, a Kitchener, Ontario-based Salesforce Canada...
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It’s become almost a trademark of a hot young company to have offices with foosball tables and policies that include video game tournaments during business hours, but most of them would probably rather avoid playing “startup croquet.”
The term was coined by serial entrepreneur Jeffrey Dale in a...
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If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find...
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Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. And while Twitter isn’t...
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The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change.
According to a report published in March by the Information and Communications...
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Metrics are a big element of marketing. But while numbers and trends are insightful, it’s what we do with that information that truly matters. In this year’s State of Marketing report, Salesforce surveyed more than 5,000 marketers across the globe to glean insight on top priorities for 2015 across...
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There is a reason why Dragon’s Den has become one of the most popular TV programs in Canada, and it’s not just the wisecracks from the judges.
It’s that moment when a budding entrepreneur takes the huge risk of pitching a concept for a product or service which they believe will become wildly...
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Photo by MiroAlt
Everyone knows how startups are supposed to evolve. A couple of young geniuses come up with a great idea that they start building in their parents’ basement. Their fledgling company attracts thousands of users, media attention and eventually a lot of venture capital financing....
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The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email.
More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one...
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