May 13, 2016 By Salesforce Canada

3 Ways to Move a Customer Through Your Pipeline

There are three primary ways to move a prospect through the pipeline. This infographic shows you how—and why.... Read More

Customer Service

April 29, 2016 By Salesforce Canada

Master The Art Of Tripwire Sales

The core of every great pitch is arguably about supporting customers with products and services that not only help them keep standing, but grow even larger. That may make the notion of “tripwire” sales and marketing sound a little mean-spirited, but it’s not. ... Read More

Sales Cloud

April 28, 2016 By Salesforce Canada

What Will Make Or Break Your Video Marketing Efforts

Creating videos for B2B customers doesn’t have to have Hollywood-style production values (not that this could be within budget for most Canadian small and medium-sized businesses anyway). Just keep in mind the following before you hit “record” – and especially as you prepare to hit “play.”... Read More

Marketing Cloud

April 27, 2016 By Salesforce Canada

How to Write Powerful Headlines that Demand Attention

You know your headline is important. But how do you write it? This infographic shares best practices and tips on how to create a great headline.... Read More

Marketing

April 26, 2016 By Salesforce Canada

10 Steps To Staying Ahead Of Tech Trends

There’s a lot less risk in being a “fast follower” of tech trends versus being an early adopter. Yet the chance that those tools will become commonplace in your industry — and possibly become part of your customer’s standard expectation — means lagging tech trends can pose the greatest risk of all. ... Read More

Cloud

April 21, 2016 By Salesforce Canada

The Path To Customer Experience Transformation Starts Here

The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems. ... Read More

Marketing Cloud

April 20, 2016 By Salesforce Canada

How Hey Whipple Translates to Better Marketing and Sales Strategies

Hey Whipple, Squeeze This! is required reading for some marketing students. Read on to learn how a few of its principles can be applied to sales, too.... Read More

Strategy

April 19, 2016 By Salesforce Canada

7 Data Storytelling Techniques Any Sales Rep Can Master

A pie chart will not close many deals. Bar graphs may elicit a yawn from customers and prospects. Handfuls of stats sprinkled through a pitch deck may simply look tacked-on. This is not the way you tell a compelling story with data. ... Read More

Sales Cloud

April 15, 2016 By Salesforce Canada

The Fastest Way To Achieve Real-Time Channel Orchestration

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience." ... Read More

Marketing Cloud

Salesforce Canada

3 Ways to Move a Customer Through Your Pipeline

Master The Art Of Tripwire Sales

What Will Make Or Break Your Video Marketing Efforts

How to Write Powerful Headlines that Demand Attention

10 Steps To Staying Ahead Of Tech Trends

The Path To Customer Experience Transformation Starts Here

How Hey Whipple Translates to Better Marketing and Sales Strategies

7 Data Storytelling Techniques Any Sales Rep Can Master

The Fastest Way To Achieve Real-Time Channel Orchestration

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