November 29, 2017 By Salesforce Canada

7 Buyer Emotions Marketers Should Be Building Into Their Content Strategy

When marketers tap into the right emotions, what is sometimes a nerve-racking process of researching and selecting a product or service becomes fulfilling -- as will the process of creating content in the first place. ... Read More

Marketing

November 22, 2017 By Salesforce Canada

3 Ways To Ensure Customer Anger Doesn’t Turn Into Rage

Rage comes at a real cost for companies. It’s not just the toll it takes on service agents, but the bottom line. Not only might an angry customer not come back, but they could convince others to avoid bringing their business to you based on their bad experience.... Read More

Customer Service

November 20, 2017 By Salesforce Canada

3 Myths About AI, Dispelled By Canadian SMB Research

This is a good time to do a bit of myth-busting about AI for SMBs, because there is a real difference in some cases between perception and reality.... Read More

Sales

November 17, 2017 By Salesforce Canada

The Best Way For Marketers To Gather Data About Buyer Intent

When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around. ... Read More

Marketing

November 15, 2017 By Salesforce Canada

5 Tips For Sales Teams To Get Attention From Their Busiest Buyers

Explore these 5 ideas that might be gentle but helpful enough to grab the busiest clients’ attention.... Read More

Sales

November 13, 2017 By Salesforce Canada

How Combining Digital and Direct Mail Can Boost Sales And Marketing Success

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels. ... Read More

Marketing

November 10, 2017 By Salesforce Canada

Four Ways To Get Buy-In For The Most Creative Marketing Ideas

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.... Read More

Marketing