January 23, 2023 By Salesforce Canada

Time to Switch to a Direct to Consumer Model? Here's What to Consider

Some companies are born as direct-to-consumer entities. Others have observed the way customer experience is evolving and decided that, if they want greater success, it’s time to shift their business model. In many ways, the rise of the direct-to-consumer (D2C) approach reflects how digital... Read More

Sales

January 20, 2023 By Salesforce Canada

What Is a Data Culture and How to Maintain It

There’s a simple but almost foolproof test to determine whether your company has a data culture, and whether it’s well entrenched or not. Here’s how it works: Think back to the last few meetings you’ve had. It could be with employees who all work in a specific department or a larger gathering of... Read More

Small Business

January 11, 2023 By Salesforce Canada

What Is A Workflow? And Why Your Small Business Needs One

You’ve launched your small business. You have products ready to sell. You’ve hired some great people. The next step involves setting up the workflows that keep the company running smoothly. The truth is that although all businesses have established workflows of some kind or another, they aren’t... Read More

Small Business, Startups

January 6, 2023 By Salesforce Canada

How Your Company Can Establish A Data Culture

Taking a data-driven approach to running a business several years ago helped many companies improve their performance. Now, business success is about establishing a data culture – where employees across the organization adopt a mindset and consistent practices that leverage the full power of... Read More

Small Business

December 28, 2022 By Salesforce Canada

5 Ways Slack Can Keep Your Company Culture Vibrant During The Holidays

Consumers may see the holiday season as a time to relax and reflect, but for the businesses that support them, it’s “go time.” If they can deliver an exceptional experience that drives customer success now, for example, they know they stand a better chance of starting the new year off with a... Read More

Small Business

December 21, 2022 By Salesforce Canada

The Hybrid Work Imperative – Here’s How An Intranet Can Help

For Canada’s smallest companies, and the biggest, the same question remains: how should employers equip their teams for success, now that hybrid work models have become the norm? Data from StatsCan make it clear that a shift which began during the pandemic has become a best practice. More than 1.7... Read More

Small Business

December 14, 2022 By Salesforce Canada

5 Tips For Holiday Social Media Marketing

Companies used to pin their hopes of reaching customers amid the holidays by launching a splashy TV spot or putting a billboard on the highway to attract drivers shopping for their favourite items. Those tactics still have value, but marketing success now has to include the strategic use of social... Read More

Marketing

December 9, 2022 By Salesforce Canada

How a Better Employee Experience Can Motivate Your Staff During the Holidays

If you think about it, there are actually two kinds of holiday spirit: the one expressed by consumers looking forward to spending time with loved ones, and the spirit that leads retail employees to do their best on the job. Brands who are seeing better business outcomes are paying close attention... Read More

Small Business

December 5, 2022 By Salesforce Canada

How Do Today's Consumers Shop During the Holiday Season?

Don’t panic if the crowds coming into the store seem a little smaller than usual. Are customers grabbing fewer items at random from the shelves? It’s not necessarily cause for alarm. The forces that determine retail success now are different in 2022 – and that’s because the experience of shopping... Read More

Small Business

Salesforce Canada

Time to Switch to a Direct to Consumer Model? Here's What to Consider

What Is a Data Culture and How to Maintain It

What Is A Workflow? And Why Your Small Business Needs One

How Your Company Can Establish A Data Culture

5 Ways Slack Can Keep Your Company Culture Vibrant During The Holidays

The Hybrid Work Imperative – Here’s How An Intranet Can Help

5 Tips For Holiday Social Media Marketing

How a Better Employee Experience Can Motivate Your Staff During the Holidays

How Do Today's Consumers Shop During the Holiday Season?

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