August 19, 2014 By Salesforce Canada

4 Reasons Why You Need CRM

Fortune 500s, startups, franchisees and Mom n Pops all have one thing in common; they have been realizing the benefits of CRM for years. If you're new to CRM, no matter what size your company is, there has never been a better time to invest. A recent Nucleus Research Report found that on average... Read More

Featured, Sales, Small Business

August 19, 2014 By Salesforce Canada

Is Your Marketing Dead Upon Arrival?

When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do you know how many of those I recycle? 99% of... Read More

Featured, Marketing

August 18, 2014 By Salesforce Canada

Tablet vs. Smartphone: Subtle Distinction, Huge Business Impact

Data from a Forrester Research Inc. study on mobile behavioral data found that while users are accessing more apps on their smartphones, tablets keep users engaged in their device for longer periods of time—and that’s a very important difference. Content marketers have understood for quite... Read More

Marketing, Mobile

August 15, 2014 By Salesforce Canada

Coaching: The Most Important Thing That Never Happens

Ask most sales leaders how important coaching is to their sales forces, and they’ll respond with a resounding "Sales coaching is critical!" Ask most sales managers how important coaching is to the performance of their sellers, and they too will throw a vote for "Critical!"... Read More

Sales

August 14, 2014 By Salesforce Canada

What Comedy Teaches Us About Customer Relationships and Engagement

I’m a big, BIG fan of comedy. Not only does it have the ability to keep conversations light on their feet, but it also has the ability to engage people in a unique way, unmatched by any other human skill. Another important aspect of comedy: it forces you not take yourself too seriously. After all,... Read More

Customer Service, Featured

August 13, 2014 By Salesforce Canada

Why Your Forecasts Stink

Sales forecasting is an activity that consumes an enormous amount of management’s time, yet few organizations are happy with the accuracy of their collective forecasting efforts. So how is it that sales forces can expend so much effort on forecasting and still produce revenue predictions that... Read More

Featured, Sales

August 12, 2014 By Salesforce Canada

The 5 Elements of Great Customer Loyalty Apps

Most every company wants to build relationships with consumers and earn their loyalty. In today’s environment, developing and delivering customer engagement apps can add tremendous value when it comes to increasing brand awareness and drawing repeat business. To design apps that truly make an... Read More

IT, Platform

August 11, 2014 By Salesforce Canada

5 Key Components of a Successful Enterprise Architecture Function

Creating and managing a successful enterprise architecture function requires a variety of different hard and soft skills. In addition, each company is different, and the enterprise architecture function needs to calibrate and align itself to the specific company. With this in mind, there are five... Read More

IT

August 8, 2014 By Salesforce Canada

How to Power Small and Midsize Business Success

One of the largest, most challenging and fragmented markets is the SMB market. If your organization’s success depends on your ability to connect with and leverage the skills and talents of this market, cloud-based community tools can deliver sizeable advantages. Because SMBs are small... Read More

Cloud, Community

Salesforce Canada

4 Reasons Why You Need CRM

Is Your Marketing Dead Upon Arrival?

Tablet vs. Smartphone: Subtle Distinction, Huge Business Impact

Coaching: The Most Important Thing That Never Happens

What Comedy Teaches Us About Customer Relationships and Engagement

Why Your Forecasts Stink

The 5 Elements of Great Customer Loyalty Apps

5 Key Components of a Successful Enterprise Architecture Function

How to Power Small and Midsize Business Success

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