It goes without saying we’re incredibly excited to share our love for innovation and the future of technology with our community of IT Trailblazers, and we’re thrilled to reconnect with you at this year’s Dreamforce to inspire new ways to think about business. 

And we’ve definitely got some exciting stuff in store for you! From announcements, to inspiring sessions, to an incredible lineup of Trailblazers who will share how they’re taking on digital transformation, Dreamforce will be jam-packed with ways to put your customers at the center of everything you do.

To make the most of your Dreamforce experience, here are the eight things IT professionals should absolutely not miss this year. 

TIP: Be sure to check the Agenda Builder for the most up-to-date locations and times.


1. Attend the Platform Keynote

In a world where agility and speed can disrupt markets overnight, both market leaders and emerging businesses need to drive digital transformation to survive and win. Companies look to their technology leaders to lead this charge and deliver digital transformation for customers, employees, and partners. How can Salesforce help you succeed? Join Salesforce’s President and Chief Product Officer Bret Taylor, and EVP & GM Platform Sarah Franklin, in Moscone North as they unveil the next generation Customer 360 Platform. Learn how you can build connected experiences, continuously deliver sustainable innovation, and empower everyone across your organizations with innovations from process automation to artificial intelligence (AI) to blockchain.

Register for the keynote


2. Experience the Customer 360 Meadow 

Get inspired at this innovation showcase to see how the Customer 360 Platform can help organizations of all shapes and sizes drive digital transformation. In the Customer 360 Platform Meadow, on the 2nd floor of Moscone West, you can build your own digital transformation butterfly, check out demos, catch Trailblazer-led theater sessions, and participate in hands-on workshops. Learn how the Customer 360 Platform empowers you to deliver customer, employee, and partner experiences that are trusted, integrated, intelligent, and sustainable.


3. Deep dive at Platform Park

Meet one-on-one with Customer 360 Platform product managers and get hands-on with guided workshops. Dive into point-and-click tools, experience the new Flow Builder, add AI Predictions to your Custom Objects with Einstein Prediction Builder, and more. At Platform Park, located in Trailhead Zone on the ground floor of Moscone West, you’ll walk away in-depth knowledge on how to optimize your business’ use of the Customer 360 Platform. 


4. Catch the Integration Keynote

To digitally transform and meet rising customer expectations, organizations must innovate at speed and scale. The average enterprise has more than 900 systems and the ability to quickly access, transform, and orchestrate data separate industry leaders from those who are left behind. Join Mulesoft CEO Simon Parmett, and Trailblazers BMW, HSBC, and Ashley Stewart, in Moscone North to learn how Integration and APIs accelerate IT delivery, increase organizational agility, and unleash the full power of Salesforce Customer 360.

Register for the keynote

By integrating your data, you can create rich customer and employee experiences through connected apps. Visit Mulesoft in the Campground at Dreamforce to watch joint demos and talk to experts about how you can build API and data-powered apps for your customers and employees. 


5. Get inspired at IT Visionaries Lookout

Join IT visionaries, Salesforce product leaders and executives along with luminary Trailblazers for four special days of content and networking inside the IT Visionaries Lookout in the Trailhead Zone on the ground floor of Moscone West. Be inspired and get tips on excelling your IT career on Trailblazer Tuesday, and learn about the latest tech trends and how you stay ahead of the innovation curve on Visionary Wednesday. Come back on Transformation Thursday to hear how the Salesforce Customer 360 Platform can help you accelerate your digital transformation journey. On Fastrack Friday, we are featuring a special session from each day to help get you up to speed quickly, but don’t forget to join us daily for networking hours and share your story for a chance to be featured on our leading tech podcast, IT Visionaries.

Bookmark this page


6. Start your AI journey at Einstein Summit 

Learn how to get started with AI via demos, hands-on workshops, one-on-one consultations, and theater sessions. Immerse yourself in learning experiences that will teach you how to improve designs using machine learning, build intelligent predictions with Einstein Prediction Builder, create service experiences your customers will love, and much more. 

Check out these sessions


7. Watch the Lightning Keynote

Join us to learn how everyone can customize, automate, and extend their Salesforce experience with low code. Whether you are an IT business leader, admin, or developer, Lightning’s low code platform scales to meet the needs of your business with built-in artificial intelligence, mobile capabilities, and in-app notifications to help drive team engagement. Join us to learn what’s new in the world of low code innovation and hear how Trailblazers like Corning, Deloitte, and John Hancock are transforming their business with Lightning.

Register for the Keynote


8. Join sessions for IT

We’re not done yet — to round out the perfect week in San Francisco, we encourage you to check out sessions created specifically for IT professionals. Sessions are the best way to get new ideas and inspiration, and a plan for how to implement it once you’re back home. Hear about how customers like you are achieving success, get the latest product updates in our roadmap sessions, and learn more about Einstein AI and Analytics, Mulesoft, the Salesforce Customer 360 Platform roadmap, and more to empower and serve your customers and employees in our Salesforce on Salesforce sessions. Pick your favorites and register in agenda builder.

Check out the IT Trail Map and start building your agenda now. Can’t make it to Dreamforce in-person? We’ve got you covered. Tune into Salesforce Live to stream IT-related programming directly to you.

The Customer 360 Platform and Mulesoft are a part of Salesforce Customer 360, one integrated CRM platform that brings your company and your customers together. 
Salesforce Customer 360 helps IT unite marketing, sales, commerce, and service teams, empowering them to innovate faster and make every employee smarter and more productive. By unifying customer data across every touchpoint, your teams can deliver the personalized experiences your customers expect to build lasting, trusted relationships.