This year's Dreamforce will be a truly remarkable event for B2B and B2C commerce attendees. Whether you're an existing customer looking to optimize your site for faster growth or just getting on board with us and hoping to learn the basics, we've got a range of exciting activities planned.

Commerce Cloud is now in its third year at Dreamforce, and through the recent CloudCraze acquisition, brings together B2C and B2B Commerce as part of the world's #1 CRM. Dreamforce attendees can learn all about how we're streamlining intelligent purchase experiences for both shoppers and business buyers. 

So that you won't miss a thing, we've pulled together a quick guide for an amazing four days of inspiration and learning across all of the new innovations Salesforce and Commerce Cloud now have to offer. 

Discover Intelligent Shopping Journeys and Smart B2B Commerce
This year, you'll see expanded capabilities and innovation around unified, intelligent buying experiences. With B2B Commerce features, teams can better manage seamless handoffs between B2B and B2C, and across marketing, sales and service teams. Artificial intelligence with Einstein helps connect the dots on what shoppers want to inform B2B purchasing. 

For more on what to expect, watch this Road to Dreamforce video featuring our very own Gordon Evans, Vice President of Marketing at Commerce Cloud. 

Mark Your Calendar for the Commerce Cloud Keynote
We're kicking off the Commerce Cloud keynote “Be a Trailblazer for B2C and B2B Commerce” on Thursday, September 27 at 3pm, featuring customers Madewell and Milk Makeup as they use AI, visual search, and more to create faster and smarter paths to purchase. See how Univar harnesses the power of B2B Commerce and CRM data all in one place, with personalized experiences for the business buyer. Customer trailblazers such as ELF Cosmetics will talk about best practices for using the Salesforce Customer Success Platform, and Lacoste will share how its omni-channel growth strategy.

Get Ready to Build Your Agenda with 50+ Commerce Breakout Sessions
Dreamforce will feature over 50 commerce-focused sessions across four key themes:

• Intelligent Experiences: Learn how to personalize the shopping experience and automate merchant tasks with artificial intelligence.
• Time to Value: Get to market faster with Commerce Cloud B2B and B2C Commerce, and empower developers to innovate faster.
• Unified Engagement: Leverage the power of the Salesforce Customer Success Platform to get a 360-degree view of the customer.
• eCommerce Growth: Equip your business for growth and develop a new sales channel for your business.

Hear from customers such as Lacoste, Madewell, Univar, Lilly Pulitzer, Samsonite, and Under Armour on how they create consumer experiences that span marketing, service, sales, and other functions. 

Some of the topics geared toward business users include:

• Personalizing the Shopping Journey with Commerce Cloud Einstein
• How Samsonite is using Commerce Cloud to engage both B2B and B2C buyers
• Five Ways Mid-Size Retailers are Driving B2C Growth
• Connect B2C Commerce Across Commerce, Marketing and Service
• How B2B Embraces Its Omnichannel Future
• Mobile UX Best Practices for Shopping Cart Checkout
• 5 Reasons Why HLS Companies are Adopting B2C Commerce
• Growth Strategies for Commerce Businesses of all Sizes
• B2B Commerce for Channel Management

For developers, we have breakouts and sessions covering such topics such as:

• What’s New for Commerce Cloud B2C Developers: Featuring New Developer Sandboxes
• Demonstrating API-First Commerce with Commerce Cloud’s Open Commerce APIs

Get in the Trailhead Zone
You'll find even more developer-focused content and demos in the Developer Forest, located in Moscone West. See demos of our B2C Storefront Reference Architecture and on-demand sandboxes, as well as B2B reference architecture and customer innovation examples. You can also get direct experience with learning trails and workshops. 

See B2B and B2C Commerce in Action at the Campground
The campground is your one-stop shop for new innovation in commerce. We're featuring the latest in B2C commerce, such as Einstein Visual Search and Experience Studio, as well as B2B Commerce demos. Unify commerce across all parts of your business, with Mulesoft and Customer 360 integrations into the rest of the Salesforce platform. And outside of the Commerce Cloud demo area, you can experience demos for other products and industries. 

Network with Your Peers at the Marketing, Commerce, and Retail Lodge
The Palace Hotel is your commerce hub for Dreamforce. It's a place for you to learn how to optimize your business and grow, to work and recharge, and to experience a-ha moments that only happen when you connect, share ideas, and have fun with your peers. Downstairs is the Marketing, Commerce and Retail Lodge, where you'll find daily sessions on topics critical to driving your business forward. Head upstairs to the B2B Station to get a deep dive into our recent launch of B2B Commerce, powering seamless consumer experiences for business buyers. 

Have questions? Check out the Dreamforce FAQs here. We can't wait to see you at Dreamforce, the largest, most inspirational, hands-on enterprise software conference in the world!