Jun 11, 2018 By Gordon Evans

Salesforce Named a Leader in the Gartner Magic Quadrant for Digital Commerce, for Third Consecutive Year

in Retail

We’re thrilled to share the news that Salesforce has been named a Leader in the Magic Quadrant for Digital Commerce — for the third consecutive year.*

According to Gartner, Leaders demonstrate the ability to:

Provide depth and breadth of commerce functionality
Deliver commerce capabilities across multiple industries and business models
Deliver commerce platforms that can scale up to support large transaction volumes and high levels of digital commerce GMV revenue
Provide sales and support services both directly and through an ecosystem of application, services, and integration partners
Deliver additional application functionality that integrates with their core commerce platform

Leaders also have financial, technical, and organizational viability, and they appear consistently on client evaluations of digital commerce vendors. They often set the competitive benchmark against which other vendors compare themselves.

We believe that there’s another reason we’ve been named a Leader — our trailblazing customers, who constantly inspire us and are at the center of everything we do. Salesforce has always been about connecting with our customers in new and innovative ways, and we are unrelenting in our commitment to helping our customers grow and see faster time-to-value by connecting with their customers in smarter ways.

How do we do that? With AI-based intelligence, in the form of Einstein, built right into Commerce Cloud.

Einstein is a key differentiator for Salesforce. It transforms mundane shopper journeys into smarter, personalized, relevant experiences that have a direct impact on business growth. Best of all, it’s easy to implement. With just a few clicks (no data scientist required), brands can infuse AI into on-site search, product recommendations, and merchandising.

Scores of Commerce Cloud customers have personalized shopping experiences and make the broader customer journey more relevant with Salesforce Einstein. One example: Jack Wills, a UK-based retailer with more than 100 stores and a thriving ecommerce business, uses Einstein for product recommendations, smarter site search with Einstein Search Dictionaries, and in-depth reporting with Einstein Commerce Insights.

“With Einstein, you get insights that you haven’t been able to see before, and you get a better understanding of what the customer wants to see,” says Lynsey Munn, Global Online Trading Manager. “That means you can put the customer at the center of the experience, and that’s a game changer.”

Indeed, we are continually gaining insight from the shopping behaviors of hundreds of millions of global shoppers, which in turn helps us fine-tune and improve the effectiveness of the technology.

Another differentiator is the Commerce Cloud ecosystem, our global network of technology and service partners that support complex commerce development products. (Many of these partners are joining us this week at Salesforce Connections, a conference for anyone who wants to learn how to connect with their customers in a whole new way.)

Commerce Cloud is a key component of the Salesforce Customer Success Platform, which empowers our customers to drive success in the Fourth Industrial Revolution, where everyone and everything is smart and connected. Another key component of the platform is Service Cloud. Salesforce was also just recognized as a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center, for the tenth consecutive year**.

We’re proud to be recognized as a Leader by Gartner, but even prouder of the success and innovation of our customers and partners around the world. To learn more, download the full report here.

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