Italy has been a major global hub of fashion design and innovation, particularly for men, since the mid-20th century. For just as long, Milan-based Boggi Milano has created contemporary men’s clothing, overseeing everything from design to production and distribution, to maintain an unwavering standard of excellence for its discriminating shoppers.

Now, the 79-year old retail brand is at the vanguard of 21st century technology innovations that deepen and enrich the omni-channel customer experience. In fact, Boggi Milano in February was recognized by the EHI Retail Institute Retail as having Europe’s best in-store solution and best omni-channel solution.

The recognition stems from its commitment to deliver engaging experiences for its customers, (something it is able to do without a sizable tech staff) by leveraging Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud.

We spent several days in Milan with Boggi Milano in late 2017, including in its amazing store, talking with executives and getting a bird’s eye view to innovation in action. We documented the innovations in this not-to-be-missed series of videos.

Viewers will see how Boggi Milano maintains a 360-degree view of its customers; What offers and promotions are they responding to? What are their post-sale service needs? With a more complete and unified view of its customers’ activity across the entire journey, it can deliver superior levels of service at every step.

That include Endless Aisle, an in-store app where its entire collection is available via in-store tablets, and managed by associates who help customers find exactly what they’re looking for.

Further unifying the online and offline shopping experience, Boggi Milano empowers customers to pick up their online order in a store of their choosing, reserve an item in store to try on (on a day that fits their schedule), or buy in store and arrange for delivery elsewhere.

Other customer-centric initiatives featured in our video series include its loyalty program called Privilege, where customers receive rewards, privileges and services at one of over 140 Boggi stores around the world and are recognized via their phone in the store, or at the cash wrap.

The videos highlight much more, including how Boggi leverages Service Cloud to serve both its digital and in-store customers, and how its dedicated omni-channel team (which reports directly to its board of directors) prioritizes unified commerce for the entire organization. Check it out today!

Also, check out this brand new report on mobile shopping, an amazing report that uncovered insights on the shopping behavior of hundreds of millions of shoppers in 37 countries.