“Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.” — Bill Gates, technologist, business leader, and philanthropist.

IT departments always seem to have long ‘to-do’ lists at their companies. Usually, it involves tasks like ensuring software is updated and running smoothly, maintaining legacy systems and integrating cloud solutions, and keeping networks and systems secure. But today’s CEOs are giving IT a big new task: lead the company’s digital transformation.

It’s not so simple, though. ‘Digital transformation’ doesn’t just happen instantly with the wave of an IT Fairy Godmother’s wand — it’s a large undertaking with different levels of risk-aversion, varying budgets, and decisions about the sheer number of tools and tech available. That’s why we wrote an e-book on how IT can become the digital change agent for a company. Regardless of the kind of business, company size, or IT environment you work in, we’ll show you how IT can build a forward-looking foundation that will elevate the company’s success.

For example, here are four ideas on how IT can help business leaders find and win customers, and drive revenue. For more detailed steps, download it here.

1. Make sales effortless

Show business leaders that IT can be a true revenue driver by helping sales team be more effective. IT can give sales teams what it needs to be faster than competitors and react quickly to market demands. Empower sales to ditch their spreadsheets by connecting everyone at the company around the customer via CRM.

2. Tools that serve both IT and business interests

To keep customers happy, IT and business need to partner together. Simplicity if often the key —  look for solutions that are ready to go right out of the box, instead of cobbling together products. That way, everyone can hit the ground running and IT isn’t stuck on time-consuming integrations.

3. Customized and connected experiences for customers

Customers certainly don’t view themselves as “one-size-fits-all”, so companies need to adapt to their need for personalization. IT can help marketers reach customers where they are, on the right device, at the right time. They can also empower marketers to create connected messages and engagements across all business channels, tailored directly to the customer’s interests using robust digital marketing platforms and marketing automation tools.

4. A single mobile experience for employees

When employees are happy and empowered to be their best, customers benefit directly. Just like your customers, your employees want a seamless, consistent mobile experience to work in. When they have a single, integrated, mobile experience for their apps, data, and platform, their productivity shifts into high gear. IT can empower employees from every department to collaborate quickly to solve service issues, pounce on opportunities, and react to events from anywhere, anytime.

Feeling inspired to become your company’s change agent? Download The IT Change Agent’s Handbook now.