Your customers are expecting personalized, 1:1 experiences with your business without having to pick up the phone. Engaging your customers on other channels, like social media and within a community is of growing importance, but lean support staffs make it difficult to deliver this kind of interaction to each and every customer. 

A customer community presents the best of both worlds: a highly engaging, self-service experience for your customers without stretching your support staff too thin, freeing up your agents to tackle the more complex cases.

The self-service community also taps into another group of experts aside from your service agents: your customers who are using your product every single day. If a customer can't find the answer to their question in your knowledge base, they can post it within the community and your other community members, including customers, are enabled to answer that question from their own experience. Gamification elements like badges and leaderboards can further incentivize this level of participation.

Ultimately, a customer community provides your company with a real-time direct line to your customers: their praises, questions, and their grievances. By grounding your business decisions in your customer's feedback, you're building greater brand loyalty.

The community isn't difficult to get up and running, thanks to out-of-the-box community templates that make it simple to change the community based on your company's branding. It's also completely mobile, so your customers and community managers have the community in the palm of their hand.