Today’s most successful companies are all about their customers. Putting customers first and becoming a “customer company” should be the top priority for every small business looking to grow—and the SMBs that thrive will use data to make it happen.

Customer relationship management (CRM) applications are critical tools for small businesses that want to increase sales and sales productivity. That’s because CRM apps organize scores of customer data into one easy-to-use interface. This helps salespeople respond to customers faster, keep tasks organized, gather more information about leads, send messages with increased relevancy, and improve all-around efficiencies.

Even better—CRM apps can be paired with existing accounting software to maximize ROI and create the most accurate forecasts possible.

This infographic provides an overview of how small businesses can use CRM to become a highly efficient sales powerhouse.

A few highlights from the infographic: 

• CRM apps can increase sales by up to 29%, sales productivity by up to 34%, and forecast accuracy by 42%.
• Effective CRM apps compile customer data from a variety of sources, from email to social media, and deliver it in a simple feed.
• CRM helps to expand and convert leads by organizing them, tracking and managing them, and sending important details to in-house users.
• Customer companies never miss a customer request. CRM apps help by managing requests and organizing them according to priority.
• When merged with accounting software, CRM makes it easier to access account history, customer communications, key contacts, and more.
• Three primary benefits of having all accounts in one place: reduced search time, increased productivity, and the ability to take your business to the next level.

Check out the full infographic for more details on becoming a sales powerhouse as a small business.

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