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Today is a great day for consumers to get out there and support the local stores in their city and town. Founded in 2010, Small Business Saturday “encourages people to shop at small businesses on the Saturday after Thanksgiving.” Its aim is “to help businesses with their most pressing need — getting more customers.”
On the flip side, we know that running a small business is often a juggling act. Even with a great support staff, overseeing all the various departments (sales, marketing, finance, human resources, etc.) is a demanding job.
Here is a list of our top downloadable e-book resources to help you manage all of that activity and still grow your small business.
Over half of U.S. business owners expected their company to grow in 2014 — and you’re probably one of them. Many things can trigger business growth: increased sales, more customers, a bigger staff, or a larger inventory. This e-book shows you how to spark growth and get ready to handle it.
Business may start with a handshake — but once the customer relationship begins, your challenge is to maintain it. The right CRM will help you build deeper, more meaningful relationships with your customers while you build and scale your business. Check out this e-book to learn more.
Pack the power of big business, and still keep that small-business agility. CRM is the tool you need that levels the playing field. Learn how your small business can compete on equal footing with global enterprises.
Understanding and implementing modern marketing techniques can make a big impact on your marketing team’s productivity and effectiveness, the growth of your small business, and ultimately, your bottom line. This ebook’s intent is to familiarize you with five modern marketing concepts.
Nearly one-third of consumers believe that businesses are now paying less attention to providing good customer service. On top of that, just 7% of those polled say that customer service experiences they have with companies typically exceed their expectations. Learn how to train and motivate employees to give great service, maximize every customer interaction, and much more.
Based on feedback from our customers, product experts, and thought leaders, we pulled together 20 customer service best practices, with five aimed at great service across channels, five around treating your customers well and 10 focused on building a word-class team.
Small business owners usually focus on growing their business. And while creating products,
building awareness, and selling to a target market can all contribute to growth, don’t overlook
how technology can support that growth. With the right technology, you can grow faster, scale
more efficiently, and even delight your customers, creating powerful long-term growth.
Small businesses don’t just “matter,” they define and drive the economy. A day in the life of a small business, however, does not typically consist of getting a pat on the back for all this. Most owners grapple with the stressful question of how to maintain and grow their business. In order to give you a head start answering those questions, the leaders of three rapidly growing businesses agreed to share the secrets to their success.
Being a small business shouldn't put you at a disadvantage. This is true especially today, when the best technology is available for everyone. Read this e-book to learn how a CRM solution can help your businesss compete in today's competitive landscape. Get tips on growing your business, scaling, powering productivity, and driving innovation.
Salesforce is a smart choice for small businesses that need to make the most of what they have. This list typically includes employees, resources, and technologies. Cloud-based CRM, like Salesforce, helps level the playing field. Plus, it's low-risk because you pay as you go. And no matter how big your business grows, the technology is fully scalable. Download this e-book to learn more.
