We are in the midst of a technology revolution. Everything from how the enterprise runs its front office customer interactions, to its back office operations, and even how it works with partners, is rapidly being reinvented.

Applications are driving much of this change. According to comScore, mobile app usage in the U.S. alone increased by more than 52 percent from June 2013 to June 2014.

What the E-Book Is About

IT departments are being challenged to keep up in this new environment by building and releasing apps that make the grade for customers, employees, and partners. Even point and click developers have a tremendous opportunity to make an impact with apps. The new e-book, 4 Tech Trends That Will Shape IT App Dev in 2015, takes a closer look at what IT leaders need to pay attention to when it comes to app development, both now and going forward. Available today.

The Structure of the E-Book

Trend #1: Massive Demand for Mobile Apps

The smartphone has changed not only how we do things, but where we can do things. At the most basic level, this new mobility has created a world where consumers expect to do business with companies -- and employees expect to do more work -- all from the palm of their hand. This shift has created an unprecedented demand for apps, and, as a result, disruption and opportunity are everywhere.

Trend #2: Constant App Iteration

Building and releasing a one-and-done mobile app is not enough. The most successful companies are updating their apps daily and weekly, not every year. Among them are innovative apps you likely use on a regular basis, including: eBay, Facebook, Pandora, Tumblr, Twitter, YouTube, and even Candy Crush. This trend is about more than just building a great app once. Can you sit down and take feedback from users and make the app better and better?

Trend #3: Democratization of App Dev

The next generation of Platform as a Service (PaaS) gives developers and business users alike everything needed to not only build apps, but do so fast, plus immediately make them mobile and social. Developers are free to code in any language for any device. Business users without an in-depth coding background are empowered with quick start tools that make creating apps almost as easy as putting together a spreadsheet.

Trend #4: Explosion of Actionable Data

IT departments are managing huge amounts of data being generated by everything from applications, to connected devices, to various systems. It’s this data that is the core asset of every company. The faster IT can build mobile apps, the more data they are going to want to put into them so it’s available to the end user. And no matter how many apps they build, each one needs to be able to leverage the same version of the data in real-time.

Get the E-Book

4 Tech Trends That Will Shape IT App Dev in 2015 examines, in further detail, the four trends that are shaping, and will continue to shape, app development in the coming year. Even more importantly, this e-book answers the really big question: What is the secret to truly innovating in the enterprise? Download your free copy today.