Selling shouldn’t be complicated. And with the help of more than 40 CPQ business apps on AppExchange, many companies are making their once inefficient quote-to-cash processes faster, easier, and more accurate.

According to Aberdeen Research, companies that employ CPQ solutions have 27% shorter sales cycles. Also, 26% more sales representatives achieve quota and deliver 105% larger average deal sizes compared with companies that don’t use CPQ solutions.

CPQ apps like PROS Cameleon CPQ empower sales teams to configure, price, and quote complex products and services on the fly from within Salesforce, allowing reps to get quotes to customers faster and close more business. At Dreamforce 2014, three companies shared how Cameleon improved their opportunity-to-revenue processes and helped them close business faster. Below, some quick highlights of each company’s results.

1 .“We can get a contract to a customer in five minutes if the pricing passes.”

Melissa Montcrief, Executive Director of Surgical Operations at Bausch + Lomb, says, “We’d gotten complaints that we weren’t getting our quotes out fast enough. Rather than adding a headcount, we went with an app that would help get us there quicker.”

According to Melissa, it’s been a game changer for the sales reps to be able to manage the deal and have the control in their hands. “It’s really lifted an administrative burden by allowing them to get deals through the pipeline faster.”

2. “We used to have many price books. Now we have one.”

Joshua Broeren, Director of Sales Automation at Blackboard, says that 10 different product lines created sales teams with specialized knowledge, leading to disparate platforms that made it hard to harmonize across product lines.

After implementing PROS Cameleon CPQ, Blackboard streamlined their quoting process and reduced quote time and invoicing errors. They also increased their average deal size. 

3. “A few clicks configures it all. You don’t have to reach out to someone else and wait.”

Medtronic’s opportunity-to-revenue challenges were similar to Bausch + Lomb’s and Blackboard’s in that they had multiple processes and tools across the business for quoting, which created administrative challenges. Says Matthew Herrmann, IT Manager at Medtronic, “We wanted to offer everything in one quote rather than having something come from three different reps. A package deal often drives more business.”

Implementing a CPQ solution from PROS, helped Medtronic achieve phenomenal results. The company retired its old systems and automated their processes, including an automated billing schedule. The training of field reps is easier, and they can create their own quotes. The added bonus according to Matthew? “The amount of time saved means more time spent with customers.”

Companies are increasingly looking toward mobile CRM applications to enable their sales teams on the go. All three of the above companies chose PROS Cameleon CPQ, in part because it’s Salesforce1 mobile-ready.

Visit the AppExchange to explore more than 40 CPQ apps and 1000+ sales apps that will help your team work smarter and close more deals.