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The collaborative economy is redefining the way we work — blurring the lines between employees and customers — and many new companies are thriving by connecting peers to one another.
But what impact does the collaborative economy have on traditional B2B or B2C companies? It's significant. Your customers, employees and partners are closer than ever before.
By establishing a community in which everyone can collaborate, share ideas, and help each other, you can leverage the power of peer-to-peer relationships for your business. Community Cloud is the perfect tool for tapping into the collaborative economy and connecting to your employees, partners and customers in a whole new way.
What the E-Book Is About
Communities: The New Key to Business Success dives into the driving forces behind the collaborative economy, as well as its implications for all types of businesses. We'll also look into how community is a crucial part of the collaborative economy and how Community Cloud strengthens all of the essential relationships that power your business. Available today.
The Structure of the E-Book
The e-book is divided into four chapters:
A combination of societal, economic and technological enablers are driving the collaborative economy, which is based on the importance of sharing and community. But communities also matter for standard B2B and B2C companies. Why is that? In short: customers trust each other more than they trust you.
Chances are you've already dedicated employees, resources and money to building relationships between your business and its customers. But what have you done about fostering the relationships among your customers? A community can be a space for customers to get their questions and concerns answered by other peers, while also serving as a constant stream of feedback and ideas for your business to capture.
Community Cloud acts a bridge, bringing the ideas behind the collaborative economy to even the most traditional businesses. Plus, it's customizable so that you (and your customers) never lose sight of your brand identity; and special features like File Share make collaboration easier than ever.
Community Cloud isn't just a space for your customers to collaborate; it's also integrated into your business processes for employees and partners, connecting them to the content, people and apps they need to get the job done any time, anywhere, and from any device.
You can now download this e-book at no cost. Click the button below to read Communities: The New Key to Business Success now!
