If you want to know what it takes to be successful with Salesforce, these customer sessions with seasoned experts Maria Belli, Guillermo Pedroni, Deepa Patel, and Eric Dreshfield are the way to find out. Don't miss them during your visit to Dreamforce. 

Come to the Success Theater in the Yosemite Ballroom at the Hilton Union Square to learn best practices and see results from customers, MVPs, and Salesforce experts.

Maria Belli, Salesforce Technical Lead, CASE Partners

Everyone invested in Salesforce is looking for success. But where do you find it? Sometimes the answer lies outside the platform itself. That's where the Salesforce Community comes in.  Join Maria as she takes us on a virtual tour of all the Salesforce Community has to offer during this must-see customer session at Dreamforce. 

Go Further with Success Communities: Ready, Set, Collaborate!
Monday, October 13 at 11:00 AM in Success Theater

Learn how Maria uses the knowledge and resources available from the Salesforce Community to not only grow as a Salesforce professional, but also take Salesforce to a whole new level in her company. If you're looking for more success with Salesforce, you'll find it as an active Community member.

Getting Started with Security
Monday, October 13 at 11:30 AM in Success Theater

Here, Maria presents a high-level overview of key Salesforce security features. She'll talk about some of the intricacies that can trip people up, as well as lesser-known options for securing data. This is a session you really don't want to miss.

Guillermo Pedroni, Sr. CRM Applications Manager, Telogis, Inc.

Guillermo is a self-proclaimed Salesforce lover who thrives on making Salesforce do whatever his company needs it to do.  In fact, if there's a way to trick out Saleforce, he's found it. And with an employee adoption rate pushing 95%, he's doing it right.

Guillermo is quick to point out that changes and enhancements to Salesforce must be managed thoughtfully at every level of your organization. Learn his winning strategies in 2 key sessions at Dreamforce.

Go Faster: Change Management Best Practices
Wednesday, October 15 at 3:00 PM in Success Theater

Every organization, large or small, has to manage change. Find out the key ingredients for effective change management and learn how "doing it right" helps increase user adoption and long-term Salesforce success.

Getting Started: Governance at a Glance
Wednesday, October 15 at 3:30 PM in Success Theater

Who decides what changes get made, whether the benefits are equitable, and if the cost is justified? That's the job of a governance board. Join Guillermo as he shares six key tips to fast-track a governance strategy to maximize your Salesforce investment and promote success.

Deepa Patel, President, Halak Consulting, LLC

It's not unusual when first digging into Salesforce to discover it does SO MUCH, you simply don't know where to begin. Salesforce MVP Deepa Patel has seen this happen time and time again.  In fact, as an independent Salesforce consultant for the last 11 years, she's seen just about everything.

Now's your chance to learn from Deepa's vast experience in two insight-filled sessions at Dreamforce:

Go Faster: How to Gather Requirements to Boost Adoption
Monday, October 13 at 3:00 PM in Success Theater

Whether you have five or 5,000 Salesforce users in your organization, gathering requirements is a must before you do anything.  Deepa will walk you through five essential steps to do just that—from identifying key stakeholders to conducting focus groups.

Getting Started: Don’t Do This! Common Implementation Mistakes That Kill Adoption
Monday, October 13 at 3:30 PM in Success Theater

Deepa will also share some essential "Do's and Don'ts" when it comes to Salesforce implementation. You'll learn the common pitfalls that drag down user adoption along with helpful pointers on how to keep things simple and still get the information you need to meet your business objectives.

Eric Dreshfield, Medical Sales Operations, Mead Johnson Nutrition

Eric helped transform his company with Salesforce by leveraging advanced analytics and real-time dashboards. How did he get so creative and skilled?  It all started with a Salesforce user group. Now Eric is spreading the word on how helpful—and, yes, fun—these gatherings are, along with his keys to creating dashboards to run your business more effectively. It's all at the Dreamforce Success Theater:

Go Further with User Groups - They Aren't Just Social Gatherings
Wednesday, October 15 at 2:00 PM in Success Theater

Having trouble getting your boss to let you attend a user group?  Eric will help you dispel common myths and gain new appreciation for these knowledge-sharing, problem-solving forums.  You'll leave this session with a convincing list of reasons to never miss another user group meeting—so convincing, even your boss couldn't deny them.

Go Further with Dashboards: They Just Don't Belong in Automobiles Anymore
Wednesday, October 15 at 2:30 PM in Success Theater

What's a dashboard?  In Salesforce, it's your online gauge for whether your business is achieving the results it wants, fast enough.  But distilling this kind of valuable information out of Salesforce takes some know-how.  Which is exactly what Eric will share in this session—to set you on the right course toward success.

About our presenters

Largely self-taught on Salesforce, Maria is not only a Salesforce MVP but also a Certified Administrator/Advanced Administrator. Plus, she co-leads the Connecticut Salesforce Developer Group, actively participates in the Hartford Salesforce User Group, and leads the Connecticut Chapter of Girly Geeks.

In addition to managing Salesforce for his company, Guillermo leads the Orange County Salesforce User Group.

A respected MVP, Deepa also runs the Salesforce Certification Study Group on the Success Community. In addition, she leads the East Bay Salesforce User Group and co-leads the Silicon Valley Salesforce User Group.

Eric is a Salesforce analytics expert and MVP, as well as the founder of Midwest Dreamin’, leader of the Salesforce User Group in Southern Indiana, and host of the annual “Dreamforce Newbie Reunion Breakfast”.

This is a rare opportunity to get first-hand knowledge and insights from these seasoned Salesforce experts. So plan your schedule today. 

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