There’s an overwhelming amount of material about the importance of online communities for your business, as well as how to start building the community itself. But what about information on developing the strategy and roles that you want your community to play, both as an individual entity and within the larger context of your business goals?

A successful community must start with a purposeful strategy, but where do you start?

What The Book Is About

That’s why we created this e-book, to give you the tools to integrate your community into your larger company goals—starting with outlining the explicit primary objectives of the community. Communities cannot be all things to all people, so making sure you’ve defined your purpose is critical to your community’s success, which we will discuss in the e-book, available now. 

The Structure of the E-Book

The e-book is divided into three parts:

Pick a Primary Objective. Specify the goal for your community beyond just fostering support, engagement and listening. Choose one from a list of five major objectives: winning new customers, retaining existing customers, promoting a loyalty program, generating ideas, and creating grassroots advocacy efforts.

What Functionality Should the Community Offer? Your community can start small as a simple blog, then grow to include multiple threads, discussion boards, infographics and videos. While your community evolves it’s important to continue supporting at the initial level.

Picking Your Community Objectives Within Your Customer Experience Strategy. Decide where and how to integrate your community goals within your overarching customer experience strategy to ensure your community isn’t an isolated entity. 

Get the E-Book

The e-book is already available to download for free. Download the e-book today and get started on development the right community goals for your business.