It's not all politics and lagging government websites: the Affordable Care Act, signed into law back in 2010, is beginning to have serious implications for businesses large and small.

One of the law's key effects is a sea change in customer expectations when it comes to health care. Once focused primarily on business benefits, the health care industry now must show singular focus on meeting the needs of individual consumers. Patients have come to expect customized offers, value-added services, and benefits directly tailored to their needs—one size does not fit all. Delivering personalized, connected, and responsive care is imperative in staying competitive in today’s market.

Moreover, patients have an expectation that they can shop for services, connect with their providers, and gain support from peers anywhere and at any time. Connectivity through social media, mobile devices, and online communities is now a requirement to successful patient engagement.

This shift to consumer-driven health care means that providers, insurers, and virtually any business with a stake in health care, must realign around patient satisfaction. Salesforce.com is helping lead this charge by arming healthcare organizations to deliver a frictionless consumer experience to every patient, anytime and anywhere.

Check out the infographic below to learn more about how your organization can meet patients’ growing expectations from their healthcare providers:

Visit our website to learn more about how Salesforce can help revolutionize your customer service, or download our free e-book below.