Everywhere we look, technology is making our personal lives easier. Daily tasks, such as summoning a taxi, making a payment, or getting food delivery, take just a few taps on the screen of our mobile device. Shouldn’t our work lives also be this uncomplicated? Watchfire certainly thinks so.

The more than 80-year-old company designs and builds digital billboards and on-premise LED or digital signs. Although all of Watchfire’s manufacturing and support happens at its corporate headquarters in Illinois, many of its sales employees are spread out all over the world.

It’s these road warriors in particular that motivated Carol Wade, Watchfire’s Online Analytics Manager and Certified Salesforce Admin, to find a way to make their days go more smoothly. Enter the Salesforce1 Mobile App. The tool allows the various teams to manage their Salesforce CRM workflows and processes while on the go from their phones or tablets.

“We want to have happy employees. These people are relationship builders and experts in the field of knowledge of the sign industry. I don’t need them to be experts in browser based interfaces or data entry, or to be able to type a certain number of words a minute,” says Wade.

Here are three roles in which the Salesforce1 Mobile App helps Watchfire employees run their business from their phone and focus on what they do best:

On-Premise Team 

Watchfire’s team includes territory managers in the United States and Canada. Their role requires them to be on the road to meet with and support Watchfire’s network of sign company partners. Part of the support this team provides is the use of a demonstration truck equipped with sign products. With the Salesforce1 Mobile App, they can pull out their mobile device and with just a couple of taps, make a record of each demo.

“It helps them to not have to go back the office after a day of five demos in five different cities with five different sign companies and try to remember where they went and what the next steps are for each,” says Wade. It also gives both the field reps and the home office the opportunity to track the impact of demos in real-time.

Billboard Team 

For the company’s billboard team, which covers large territories in the U.S. and around the globe by flying from place to place, it’s important that they frequently update their sales opportunity pipeline for inventory management purposes. The Salesforce1 Mobile App also lets them quickly and easily input this info, from wherever they are. Says Wade; “It’s about bringing convenience to people who aren’t in a cube all day.” Another major bonus is a 50% improvement in pipeline information accuracy.

Salesforce Admin

The ease of use isn’t limited to the teams on the road. Wade was amazed at how relatively simple it was for her to set up the Salesforce1 Mobile App for employees. “They were sure we spent a lot of money on a developer. I don’t want to let the secret out, but it didn’t even take that long,” she says. Wade also appreciates the ability to customize the tool as needed to accommodate how Watchfire uses Salesforce. “We are not a one-size fits all business and are still small enough that we do some one-off processes,” she says.

To see the Salesforce1 Mobile App in action, click the button.