The rise of mobile computing has changed the way we go about our daily lives. “There’s been an incredible shift in terms of our productivity, our effectiveness, and the things we can accomplish,” shared salesforce.com EVP Kendall Collins during the Dreamforce ’13 Mobile Keynote.

Some 90-percent of enterprise apps are predicted to be mobile by 2017. “Apps are a new channel for you to connect to your customers,” says Collins. It used to be email, websites, and face-to-face. Now apps are what connects customers to a company and brand. Even with the massive need for enterprise apps, many companies just aren’t prepared. In fact, only 20% have actually deployed such apps.

This is why Salesforce spent a year building the new Salesforce1 Platform. “We wanted to build something incredibly easy and incredibly fast,” says Collins. Salesforce1 unifies the mobile, cloud, and social salesforce experience, connects everything in one place, and making it available to users on any device.

Below are three ways Salesforce1 meets the specific mobile app needs of your enterprise:

1. Customize & Deploy Apps, Faster than Ever Before

The Salesforce1 Platform can host any app. Business actions are just one click away. Custom apps can be enabled and all AppExchange apps can be used on the platform.

2. Create Custom Actions for Every Employee

Whether it’s for HR, IT, finance, or any other department within your business, Salesforce1 allows you to create custom actions across the board.

3. Adding Your Own Apps with Flexible Pages & Visualforce1

Salesforce1 features a beautiful user interface within the platform, thanks to ten million custom pages and components created by Salesforce customers.

Read much more about Salesforce1 and the ways you can use it to build custom applications to connect to your employees and customers by downloading our free ebook.