"57% of a typical purchase decision is made before a customer contacts the supplier." (CEB,2012) [Tweet this stat]

Our new 5 Ways To Improve Outbound Sales Performance ebook introduces you to a new approach for generating pipeline.  In the never ending struggle for higher quality sales leads, developing close relationships with prospects and customers can yield better results.  With a quality-based approach, you'll be able to focus on assessing the right prospects, letting you get to know your leads during the sales cycle, becoming a trusted advisor -- making your sales funnel as efficient as possible.  

This ebook brings you five ways to improve your outbound sales:

1. Find the decision makers--all of them

Getting to know multiple people in an account will help you understand their pains, issues, and objectives.

2. Get ahead of the curve 

Prospects are empowered by the web and social channels, but so are your reps. Counter this loss of control of the sales cycle.

3. Leverage your relationships

Referrals dramatically increase the chances of someone responding to your call or email. The stronger that name, the better the chance of a closed deal. 

4. Establish credibility

Tactfully using social data can give you an in, especially when it's relevant to their business. Because in today’s socially-connected business world, leveraging online channels can be the critical link for starting the process of connecting with and engaging prospective customers. 

5. Keep the relationship going

Your customer contacts are going to move around. Stay on top of those moves so you don't lose touch. 

Stop spending your time finding someone willing to listen to you. Instead, find someone who wants to collaborate. Develop relationships that will yield ongoing results.