Enterprise applications have the potential to transform the way you do business. This can be done by creating apps that offer engaging features for all users, including customers and employees.

There is a recipe worth following that makes all the difference when it comes to enterprise app success. To truly design addictive apps, you need to answer “yes” to the following four questions.

1. Does your app bring people together in new ways?

Offer real business value by creating an app that makes deep interactions across your enterprise possible. Provide options for collaboration, including ways to notify, ask, post, listen, recommend, like, follow, and bookmark.  Allow for connections between employees, customers, partners, and vendors, and make it possible for them to link processes, documents, data, equipment, and more.

2. Does your app prompt people to engage?

Your app needs to be inviting to new users. And it better not require someone to read a manual or provide documentation before giving it a spin. First-time exploration should be low-risk for the user. The app also needs to be fun and provide instant gratification. Consider adding a gamification element.

3. Does your app offer easy connections to complementary apps?

Become aware of other relevant apps and systems you can connect your app to, and make it easy for data to move in and out when appropriate. Provide built in customization functionality and standard-based APIs. Create the needed level of security, accountability and traceability, while remaining transparent to the user.

4. Is your app transforming its category, industry or niche?

Keep innovation at the forefront. Think a year or several years ahead on where your market space could be as the cloud becomes standard, and devices and connectivity continue to improve. Remember that the consumer world will often lead in certain domains. It’s a lucrative position to be in if you can deliver the same functionality to businesses.

For additional secrets on how to create addictive enterprise applications, download our free ebook, The Six Key Elements of Addictive Apps, by clicking the button below.