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Taking your business mobile is all fine and good, but unless your application offers a great user experience, it will do little to impact your bottom line. To truly captivate customers and employees, you need to create a mobile-first solution that they will not only try, but keep returning to.
Cloud-based platform services can be enlisted to build enterprise apps with an engaging, streamlined, and secure user experience.
Here’s a few baseline features to keep in mind when in the design process.
Authentication and identity are crucial when it comes to accessing customer and enterprise data securely through mobile apps. Keeping track of multiple passwords frustrates users, but businesses worry about meeting their security and compliance requirements. Both sides benefit from the ability to manage a single identity across multiple apps, easily made possible with cloud-based platform services.
Managing and protecting user data is an ongoing challenge in the mobile world. Businesses need the ability to enforce their security policies by designating roles, permissions and profiles on mobile apps, and restrict access when necessary. If an employee device is lost or stolen, they must also be able to shut down and wipe the device. An enterprise cloud platform should have this capability.
One of the best ways to encourage engagement and exposure is to include a social feed in your app, or at the very least, a way for users to post to a social network. It’s worth noting that a corporate social feed has been found to increase employee productivity, because they can easily share information back-and-forth. Be sure to find a platform that includes built in social functionality.
New mobile devices are being released all the time, which means frequent changes in size and screen resolution. Choose a cloud-based platform that allows developers to write once and support any device. Things to look for include robust a SDK that allows for native, hybrid, or HTML5 apps across mobile OS’s, using advanced tooling and libraries.
Want more information on how to choose the right cloud-platform service? Download the free ebook, Join the Mobile App Revolution: 8 Steps to Building Mobile Apps in the Cloud, at the button below.
