Back in the day, listening to the radio was the preferred method of following sports…until the advent of television. But even as the TV gained popularity and ESPN became a household name, the radio still brought a unique perspective to the game that you just couldn’t experience on your television. Radio is simple, easy to follow, and feels more authentic, in some ways. 

But now, as society thrusts itself into the Information Age, we have found a new way of following sports: Twitter. 

Hashtags, fan commentary, and even tweets from players have made Twitter the new favorite way to follow along. It’s completely reshaping the relationship between the sport and its’ fans. Now fans can actually interact with their favorite teams and fellow fans, ultimately giving them a sense of pride and belonging that wasn’t there before.

Twitter seems to be the most popular because it’s simple, easy to follow, and easy to participate in the conversation. (And tweeting 15 times during a 3-hour game is more appropriate then posting 15 statuses on Facebook.)

So what happened on Twitter during the most recent epic Battle of Baseball?

During the 2012 World Series, where the San Francisco Giants defeated the Detroit Tigers in 4-0 sweep, Twitter exploded with conversation and fans participated in the series in a whole new way.

• In 6 days, there were over 648k mentions of the #WorldSeries on Twitter. Tweet this!
• The @SFGiants accounted for 62% of all #WorldSeries conversations with over 403k mentions on Twitter. Tweet this!
• The Detroit @Tigers accounted for 24% of all #WorldSeries conversations with over 156k mentions on Twitter. Tweet this!
• There was an average of 3 tweets per second during Game 4 of the #WorldSeries. Tweet this!

Did you participate in the conversation about the World Series on Twitter? Do you think Twitter will eventually wipe out the need (or desire) for Sports Radio?

Find out we compiled this data using the Salesforce Marketing Cloud.