I’m here at Content Marketing World and between the hustle and bustle of keynotes, sessions, lunches, networking, and cups of Starbucks, I’ve collected some real social media insights around content marketing.
Here are ten content marketing tips from the social media experts here at Content Marketing World.
- If you run out of things to say, don’t say anything at all. —Mitch Joel
- Make customers the hero in your content. They saved the day, came up with solution, reaped the reward. — Deana Goldasich
- Think like a business person blogging, not like a blogger blogging for business. — Jason Falls
- You have to be brave. — Brian Clark
- Some of your content should be written for the people who share your content. — Sonia Simone
- Ask yourself: Am I adding value or am I creating static and noise? — Mitch Joel
- Create “holy smokes!” content. — Jason Falls
- The chasm between privacy and personalization is immense. Speak to me, but don’t stalk me. — Mitch Joel
- Write in simple, consumable language, just as you’d speak—not like you’re writing a high school essay. —Mike Stelzner
- Working on headlines is probably the best thing you can do as a writer. — Brian Clark
