Social media is everywhere. That pervasiveness has changed so much about our lives – everything from our understanding of the world around us to our expectations of the companies we do business with. As customers, when we contact a company, we don’t want to wait on hold or be transferred to the next available service agent.

Customers today expect more immediate service, a faster resolution. So instead of picking up the phone, they’re voicing their opinions and asking their questions on the social web. These conversations are happening right now, on millions of sites, among millions of people. Are you listening? 

When it comes to social media, what you don’t know CAN hurt you. Consider the sheer volume of conversation on the social web: the millions of people tweeting, posting, and blogging. Your customers have a voice, and thanks to social media, a more powerful and influential one than any other time in history. It’s time for your business to transform the customer service experience into a more social one.

Not only will online listening make your customers feel more valued, resulting in higher satisfaction and retention, it can actually help your company save money. Listen to what people are saying today to correct yesterday’s mistakes and improve tomorrow’s products and services.

Hear what Radian6 CEO Marcel LeBrun has to say about how social listening can help evolve your customer service strategy from uh-oh to a-ha http://bit.ly/tVnunQ