Tracy Reid is a Certified Administrator who has been using Salesforce for over 4 years. She currently works for MERX Networks, Canada’s largest e-procurement platform. In her current role, Tracy delivers strategic vision and day-to-day management of the company’s salesforce.com implementation and general marketing activities. She is active in the Salesforce online community and can be found on Twitter @luckytreid.

Like many others I have met in my travels, I wear many hats at our company. Not only am I the Salesforce Administrator, but I am also the Marketing Manager. I have watched our use of Salesforce grow from Group to Professional to Enterprise. With the change in editions came an increase in expectations of what we required from Salesforce and of course the more we added, the more our users wanted. While I can think technically, I am not a developer nor did I have the skills required to create some of the tools we needed. To make my job of administering Salesforce easier, I turned to the AppExchange. With the AppExchange I don’t need to be a developer for the complex stuff, and it also allows me to avoid re-inventing the wheel for the smaller stuff. The AppExchange is a must-have for any Administrators’ tool kit.

The apps I chose to highlight have provided our organization with cost effective ways of improving sales, marketing and our overall business processes.