Pliny the Elder: (n.) A double-IPA craft beer produced in small batches by theRussian River Brewing Company; (n.) a popular group of Salesforce and craft beer evangelists, created in the Dreamforce App in 2010.

Struggling with a specific challenge? Just ask the community, and you’re sure to receive the needed response—free of charge and in record time. And your reply just might be from Matt Brown or Steve Molis, 2 veteran Salesforce users who enjoy helping others in need. Last year the pair joked that they’d gladly accept a “Pliny” in exchange for their aid… And the offhand remark spawned one of the most popular specialty groups in the Dreamforce App.