Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Oct 17, 2014 By Salesforce

Three Inspiring Dreamforce Lessons from Hillary Rodham Clinton

What a way to kick off Dreamforce 2014! In a little over a year with salesforce.com I have had the privilege of several experiences that have touched me both personally and professionally. One of my early highlights was to hear our Chief Executive interview Sheryl Sandberg - a... Read More

Charity, Community, Featured, Not for Profit

Oct 16, 2014 By Peter Chalmers

It's Not a Storm, it's a Salesforce Lightning

I’ve had the pleasure of coming to Dreamforce four times and this year has proven again why this is always a good idea. There is something special about sitting in a keynote in a crowd with 15,000 other Salesforce customers and soon-to-be customers. It is so special that I actually get goosebumps.... Read More

Customer Service, Featured

Oct 14, 2014 By Salesforce

Social Media is about Customer Advocacy, not Sales

SMB Social Series #2 SMBs are confused about what Social Media can achieve for them. But, they are clear on one important thing. According to research by Smartcompany, commissioned by salesforce.com, the most trusted source of information for small businesses in... Read More

Marketing, Small Business, Social

Oct 09, 2014 By Salesforce

The Key to Success at Dreamforce: The Dreamforce Mobile App!

A bigger and better Dreamforce means a bigger and better Dreamforce mobile app! Creating a mobile app that lives up to the innovation and energy of Dreamforce is no easy feat, but the new Dreamforce app will do just that. Salesforce launched an all-new Dreamforce mobile app for iOS and Android... Read More

Cloud, IT

Oct 08, 2014 By Salesforce

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Step 2: SMB Success Series Understanding your customer’s motivation is an important first step in the sales challenge, as we found out in my last post. But, to base your sales strategy on motivation alone is very one-dimensional. It implies every customer is the same - and we all know that... Read More

Cloud, Featured, Sales, Small Business

Oct 06, 2014 By Vanessa Pilon

Career Blueprint: 4 Nuggets of Career Advice from 4 Successful Leaders

In the second of our #FemmeForce events last week we were joined by a quartet of successful leaders. They formed an experienced panel to provide our future leaders with the advice they need to succeed. The result was a complete blueprint for successful career management. Kristi Mansfield... Read More

Collaboration, Community, Small Business

Oct 07, 2014 By Salesforce

Are there Holes in Your Business Development Bucket?

Growth isn’t just about winning new business; it’s also about maintaining your existing customer base; because if your customers are leaving at the same rate as you’re winning business, you’re basically running on a treadmill! And, you probably resemble the hamster going nowhere rather than the... Read More

Customer Service

Sep 26, 2014 By Salesforce

SMBs Investing their Social Media Dollars In All The Wrong Places

Social Media Success Series: Part 1 There’s an old joke about a man driving lost in the Irish countryside who stops and asks a passer-by for directions: “if I was going there I wouldn’t start from here” the traveller is told. Some interesting new research shows that Australian... Read More

Cloud, IT, Marketing, Small Business, Social

Sep 25, 2014 By Melissa Apte

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

As I read through the results of the Small Business Technology Survey we recently conducted with SmartCompany, I was reminded of this amusing and yet equally insightful cartoon. Too often people are so immersed in the crazy, frenetic and all encompassing dynamic of their business that when a... Read More

Cloud, IT, Sales, Small Business

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Paul Zahra

Three Inspiring Dreamforce Lessons from Hillary Rodham Clinton

It's Not a Storm, it's a Salesforce Lightning

Social Media is about Customer Advocacy, not Sales

The Key to Success at Dreamforce: The Dreamforce Mobile App!

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Career Blueprint: 4 Nuggets of Career Advice from 4 Successful Leaders

Are there Holes in Your Business Development Bucket?

SMBs Investing their Social Media Dollars In All The Wrong Places

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

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