Market intelligence can help SMEs create a smarter blueprint for success. Here’s what market intelligence is – and how to put it to work for your business.
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Consumer intelligence is crucial for connecting with the customer and prioritising areas of investment. Here are 8 steps for unlocking the power of data to build a smarter business.
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Brand management can help businesses keep the workforce aligned and the customer on side. Read on to see how you can create a brand that takes your organisation to the next level.
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At Salesforce, a core focus of our workforce development strategy is preparing the next generation of leaders with the access to opportunities, education and skills to succeed. ...
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Data-driven marketing is the key to delivering personal experiences at scale. Read on to see how having the right information can help you maximise your marketing impact and do more with less.
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Good community management brings businesses closer to their customers. Read on to see how your SME can create a community that offers value, nurtures relationships and delivers big benefits – for both your brand and its customers.
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So what is CRM? In this guide we'll discuss what customer relationship management is, where it comes from and how it helps you connect with your customers...
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Explore the valuable learnings and fascinating insights you missed from Salesforce Live UK and Ireland's 2022 keynote. Catch up with our round-up blog post....
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Delivering an exceptional B2B customer experience has never been as important as it is now. Read our new blog to see 10 steps for creating a B2B customer journey map that reduces costs and wins customers for life.
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