Feature

Jun 22, 2021 By Salesforce India

Why Pardot is the Right Marketing Automation Tool for Sales and Marketing Alignment in SMBs

Pardot enables sales and marketing alignment to help small businesses find and keep more customers. Read on to learn how.... Read More

Digital Transformation, Small Business, SMB Spotlight

May 25, 2021 By Salesforce India

How Startups can Succeed with an Integrated Marketing Strategy

Startups are innovative disruptive forces that plug unique gaps in the market. However, most of them operate with limited budgets and resources (think of the bootstrapped startups in their nascent stages). Such constraints often cause startups to focus most of their resources – time, money, and... Read More

Digital Transformation, Small Business, SMB Spotlight

May 06, 2021 By Salesforce India

Why Startups should be Hyper-automating to Address their Business Needs

Hyper-automation is the way to go for startups looking to digitise and scale quickly. Read on to learn how startups can outgrow expectations.... Read More

Artificial Intelligence, Small Business, SMB Spotlight

Apr 22, 2021 By Salesforce India

The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation

This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.... Read More

Digital Transformation, Small Business, SMB Spotlight

Aug 31, 2020 By Matthew Schroeder

Secure Your Small Business On the Cheap, 5 Cybersecurity Tips

Over half of small businesses suffered data breaches in the past year. But there are steps your small business can take to provide major cybersecurity gains for relatively little time and money ... Read More

Digital Transformation, IT, Leading Through Change, Small Business

Jun 16, 2020 By Salesforce India

Infographic: 6 Smart Tips to Grow Your Small Business Using Social Media

With more than 294 million users (and counting), social media platforms in India are a huge marketplace for small businesses. As a small business owner, you can use social media effectively to grow your business. Check out some of our tips to do just that. Social media for small businesses can... Read More

Customer Engagement, Small Business, SMB Spotlight

Jun 09, 2020 By Bala Nadar

3 Smart Tips for Startups and SMBs to Rise Above the Crisis and Grow

For over a decade now, I have worked closely with small and medium-sized businesses (SMBs) and startups, and understand their challenges very well. India’s SMBs are the backbone of the economy, accounting for around 45% of industrial output and 40% of the total exports. To help SMBs navigate the... Read More

Small Business, Trailblazer Story

May 18, 2020 By Salesforce India

How to Digitally Transform Your Small Business in 5 Simple Steps

COVID-19 and the subsequent nationwide lockdown has meant that businesses have closed their offices and their employees have started working from home. This remote working scenario has made the strongest possible case for digital transformation. We realise that for small businesses, a complete and... Read More

Digital Transformation, Small Business

Apr 27, 2020 By Enrique Ortegon

Small Businesses Are There for Us – Now They Need Us More Than Ever

We are in a challenging time. It has made me reflect on the many things we take for granted. And everything that once made our lives easier, from office space to schools for our children to the convenience and dependability of small businesses. There’s the restaurant you can depend on for a fun... Read More

Small Business, Leading Through Change, SMB Spotlight