Continuing to drive marketing value is key to delivering excellent CX and boosting revenue. Read on to find out why Salesforce CDP is a marketer’s secret weapon....
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A bit of planning upfront can be the difference between realising significant value and wondering why you made the investment in the first place. Read on for six steps to gain the most return....
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Creating a smooth B2B customer experience is more important than ever. Here are 10 steps for creating a B2B customer journey map that delivers more deals.
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Intelligent automation could be as transformative as cloud computing, and is already helping companies cut costs. We explain what it is and how your business can benefit....
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Data-driven marketing can help SMBs maximise their impact and connect with their customer. Here are six tips for building a winning marketing strategy based on information, not hunches.
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Learn how to build a connected ecommerce strategy that centres your customers – with tips and insights from commerce professionals in the UAE....
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From soap to cars and industrial gases, data is the way to deliver cost savings. Learn how Tableau helps manage manufacturing supply chain issues, deliver savings and support investment in sustainability. ...
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Inspired by Salesforce’s commitment to ‘Success From Anywhere’, Trailblazer Nell Paye is revolutionising the West African ecosystem by bringing together not-for-profit initiatives, new economic growth opportunities and net new talent....
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