What is the value of each of your existing customers? It’s likely you know exactly what that value is, based on historical data and both short- and long-term projections of average revenue realized from your customers.
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Take a look at the list of rules below. Even if you disagree with some of them, bring them up in your next sales team meeting to discuss with your reps....
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One sure sign of e-commerce success is that your online and offline operations will start to feel like a connected whole -- something you manage with smart use of data, and where customers have a consistently excellent experience no matter which option they choose. ...
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Brands may strive for a one-to-one relationship with their customers, but the most successful make sure they’re building a community of customers as well....
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Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. However, they actually mean different things.
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“Being a Trailblazer is all about taking risks. Right now, in retail, it’s innovate or die, so we’re taking an aggressive approach to growth that will keep us at the forefront.”
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“Being a Trailblazer means not taking no for an answer – if you hit a roadblock, it’s not the end; it’s just a person you haven’t convinced yet.”
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Reaching the level of chief marketing officer in an organization is undoubtedly a career high point, but the best CMOs know that staying in the top job is a matter of constant self-development.
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