April 13, 2018 By Salesforce Canada

The Quick And Easy Guide To Developing Role-Based Content Marketing Assets

Learn about role-based content marketing, where you develop assets with someone overseeing a specific function in the business as the intended target audience.... Read More

Marketing

April 9, 2018 By Salesforce Canada

3 Ways SMBs Can Develop A Proactive Word Of Mouth Marketing Strategy

The more you pay attention to word of mouth marketing results, the more likely you’ll be able to improve them -- and achieve the kind of reputation that turns an SMB into one of Canada’s fastest-growing companies. ... Read More

Marketing

March 19, 2018 By Salesforce Canada

How To Repurpose Your Best Marketing Assets Into Decks The Sales Team Will Love

You can start this process by looking at your best-performing assets in Marketing Cloud and repurpose the ones that really stand out in terms of engagement. ... Read More

Marketing

March 14, 2018 By Salesforce Canada

7 Customer Questions Every Content Marketing Asset Must Answer

Learn how to answer your audience’s call to consume -- which will make them all the more likely to respond to your call to action. ... Read More

Marketing

March 7, 2018 By Salesforce Canada

How To Turn “Useless” Scrubbed Leads Into Marketing Opportunities

Whether they’re enticing potential buyers with an intriguing blog post, a comprehensive educational white paper or a handy online calculator, the best marketers always know exactly who they’re looking for -- and who they aren’t. ... Read More

Marketing

February 14, 2018 By Salesforce Canada

What A Valentine’s Day Card Can Teach You About Sales, Marketing And Service

Use Valentine’s Day cards as a metaphor to develop a strategy that spreads the love among more of your customers.... Read More

Sales, Marketing, Customer Service

February 7, 2018 By Salesforce Canada

Why Datasheets Work As a Marketing Asset (Even If You’re Not A Tech Company)

Datasheets help make buyers feel like they’ve done all their homework -- which ultimately leads to a more confident purchasing decision. ... Read More

Marketing

February 2, 2018 By Salesforce Canada

How To Master Ad Retargeting As A Marketing Tactic

A well-executed ad retargeting strategy provides a unique form of value to online customers by recognizing what they’re interested in and surfacing it alongside the content they enjoy.... Read More

Marketing

January 29, 2018 By Salesforce Canada

The (Con)text You Need To Successfully Market Via Text Messages

While text messaging can represent a highly intimate, one-on-one way to connect with your target audience, it also poses some risk.... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

The Quick And Easy Guide To Developing Role-Based Content Marketing Assets

3 Ways SMBs Can Develop A Proactive Word Of Mouth Marketing Strategy

How To Repurpose Your Best Marketing Assets Into Decks The Sales Team Will Love

7 Customer Questions Every Content Marketing Asset Must Answer

How To Turn “Useless” Scrubbed Leads Into Marketing Opportunities

What A Valentine’s Day Card Can Teach You About Sales, Marketing And Service

Why Datasheets Work As a Marketing Asset (Even If You’re Not A Tech Company)

How To Master Ad Retargeting As A Marketing Tactic

The (Con)text You Need To Successfully Market Via Text Messages

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